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    Start Over Format Journal article Subject Term marketing Subject Term promotion

    41. Social marketing : two views two opportunities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Saunders, Susan (author), Smith, William A. (author), and Saunders: Director of Social Marketing Programs, Academy for Educational Development; Smith: Senior Vice President, Academy for Educational Development
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04511
    Journal Title:
    Development Communication Report
    Journal Title Details:
    47 : 1-2

    43. Strategic communications at the commercial transfer of technology of the agricultural research and development production

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pertamasari, Riko B. (author), Vitayala, Aida (author), Pandjaitan, Nurmala K. (author), Sarma, Ma'mun (author), and Damardjati, Djoko S. (author)
    Format:
    Journal article
    Publication Date:
    2015-07
    Published:
    Indonesia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06511
    Journal Title:
    International Journal of Research in Agriculture and Food Sciences
    Journal Title Details:
    3(2) : 25-23

    46. The association endorsement and consumers' intention to purchase

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daneshvary, Rennae (author) and Schwer, R. Keith (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21585
    Journal Title:
    Journal of Consumer Marketing
    Journal Title Details:
    17(3) : 203
    Notes:
    Article investigates the impact of celebrity endorsements on consumers' purchase intentions. Celebrities were members of the Professional Rodeo Cowboys Association.

    47. The buzz on buzz

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23838
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 14
    Notes:
    Words of caution about word-of-mouth agricultural marketing strategies.

    49. The push for lean beef: a riches to rags story?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kingsbery, Bob (author / Marketing for Snell Systems, Inc. of San Antonio, Texas)
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08498
    Journal Title:
    Beef
    Journal Title Details:
    1983 (February) : 26, 30-31
    Notes:
    James F. Evans Collection

    50. The ramifications of nearly going dark: a natural experiment in the case of U.S. generic orange juice advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, Oral, Jr. (author), Bessler, David A. (author), and Williams, Gary W. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11326
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    45(1) : 68-97
    Notes:
    Online from AgEconSearch., Authors estimated losses in consumption and sales revenue resulting when expenditures for generic advertising and promotion for orange juice were cut nearly to zero, as well as estimated time required for the market to recover from the check-off strategy of nearly going dark. "The research presented here demonstrates that reductions in generic advertising are followed by losses that extend far beyond the period of little or no advertising."