The association endorsement and consumers' intention to purchase

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daneshvary, Rennae (author) and Schwer, R. Keith (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21585
    Journal Title:
    Journal of Consumer Marketing
    Journal Title Details:
    17(3) : 203
    Subject Term:
    buyer behavior, buying behavior, interest groups, marketing, organizations, promotion, sales methods, and horses
    Notes:
    Article investigates the impact of celebrity endorsements on consumers' purchase intentions. Celebrities were members of the Professional Rodeo Cowboys Association.

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