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    Start Over Format Journal article Subject Term brands Subject Term food

    1. Branding food culture: UNESCO creative cities of gastronomy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pearson, David (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11588
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    28(2) : 164-176
    Notes:
    14 pages., Online via UI e-subscription., Researchers analyzed the co-branding between the United Nations and the urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. "Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses."

    2. Brands have a social media "window of opportunity" in PR (public relations) disasters

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrera, Edward (author)
    Format:
    Journal article
    Publication Date:
    2009-04-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28945
    Journal Title:
    Adotas
    Notes:
    Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.

    4. Choosing Brands: Fresh Produce versus Other Products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zilberman, David (author), Heiman, Amir (author), and Jin, Yanhong H. (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    USA: Blackwell Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26414
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    DOI: 10.1111/j.1467-8276.2007.01062.x
    Notes:
    OnlineEarly

    5. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    15(1/2) : 137-152
    Notes:
    Via UI electronic subscription.

    6. Consolidation in the North American organic food processing sector, 1997-2007

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Howard, Philip H. (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36385
    Journal Title:
    International Journal of Sociology of Agriculture and Food
    Journal Title Details:
    16(1) : 13-30

    7. Do consumer responses to media food safety information last?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dillaway, Robin (author), Messer, Kent D. (author), Bernard, John C. (author), and Kaiser, Harry M. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09451
    Journal Title:
    Applied Economic Perspectives and Policy
    Journal Title Details:
    33(3) : 363-383

    9. Enhancing food promotion in the supermarket industry: a framework for sales promotion success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Livingstone, Sonia (author) and Simpson, Lisa S. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36481
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(2) : 223-245

    10. Establishing a strong brand identity through a website: the case of Greek food SMEs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vlahvei, Aspasia (author), Notta, Ourania (author), and Grigoriou, Evita (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Greece
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02742
    Journal Title:
    Procedia Economics and Finance
    Journal Title Details:
    5 : 771-778