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    3. Advertising and retail promotion of Washington apples in structural latent variable approach to promotion evaluation

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    4. Analyzing consumers' preferences for apple attributes in Tirana, Albania

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    5. COVID-19 throws up unwelcome roadblocks for apple marketing

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    6. Consumer acceptance of raw apples treated with an antibacterial solution designed for home use

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    8. Impacts of the targeted export assistance program on U.S. exports of U.S. applies, U.S. table grapes, and California citrus

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    9. Measuring the impact of advertising and promotion: single- or multiple-equation systems? A case study of the Washington apple industry

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