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    Start Over Format Journal article Subject Term animal health Subject Term campaigns

    1. "Just once" is all it took : campaign scores with simplicity and "in-your-head" approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1994-04
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07689
    Journal Title:
    Agri Marketing
    Journal Title Details:
    32 (4) : 60-63
    Notes:
    James F. Evans Collection

    3. Anatomy of a new product launch : how Pfizer mounted a marketing campaign to educate dairy farmers about Paratect

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyer, Kathy (author / Account Executive, Rumrill-Hoyt Inc., Rochester, NY) and Account Executive, Rumrill-Hoyt Inc., Rochester, NY
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01114
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(4) : 38-39
    Notes:
    AgComm Teaching

    9. Little stories of farm paper advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Larned, W. Livingston (author)
    Format:
    Journal article
    Publication Date:
    1916-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16893
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(8) : 20-22
    Notes:
    Case experience of inappropriate copy and illustrations for a swine cholera product. "You can't fake it." Artist and copy writer spent a week on a livestock farm to redo the materials.