Format: Journal article / Subject Term: advertising and radio

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1985-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04751
Journal Title:: Television/Radio Age
Journal Title Details:: 32(26) : A1-A30

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1985-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04753
Journal Title:: Television/Radio Age
Journal Title Details:: 32(26) : A22-A30
Notes:: See C04751 for original

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Capps, Oral, Jr. (author), Schmitz, John D. (author), and Department of Agricultural Economics, Texas A&M University
Format:: Journal article
Publication Date:: 1991-12
Published:: USA: Experiment, GA : Southern Agricultural Economics Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06797
Journal Title:: Southern Journal of Agricultural Economics
Journal Title Details:: 23 (2) : 131-140
Notes:: AGRICOLA IND 92004087, This analysis indicates that generic advertising expenditures, ceteris paribus, generated rightward shifts in demand for fluid milk in the Texas Market Order over the period January 1980 to September 1988. Generally, the results from this study are in agreement with previous research efforts which suggest that generic advertising can increase the demand for fluid milk. Importantly, in this analysis, the impacts of television and radio advertising have been effectively disentangled. Television advertising generates a response that wears off more quickly that radio advertising. Also, the long-run effect of radio advertising is about 1.75 times greater than the long-run effect of television advertising. (original)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roehl, Ann (author)
Format:: Journal article
Publication Date:: 1993-06
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07097
Journal Title:: Agri Marketing
Journal Title Details:: 31 (6) : 42, 44-45
Notes:: James F. Evans Collection

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Borgman, Janis (author)
Format:: Journal article
Publication Date:: 1993-06
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07099
Journal Title:: Agri Marketing
Journal Title Details:: 31 (6) : 50-51
Notes:: James F. Evans Collection

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruen, Jim (author / Ag Account Team, CMF&Z, Cedar Rapids, IA)
Format:: Journal article
Publication Date:: 1994-06
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07703
Journal Title:: Agri Marketing
Journal Title Details:: 32 (6) : 32, 34
Notes:: James F. Evans Collection

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1995
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08639
Journal Title:: Agri Marketing
Journal Title Details:: May 1995 : 62-64

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Park, R.H. (author)
Format:: Journal article
Publication Date:: 1948
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09361
Journal Title:: CHATS
Journal Title Details:: January 1948 : 10-12
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schneider, S. (author)
Format:: Journal article
Publication Date:: 1950-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09418
Journal Title:: CHATS
Journal Title Details:: May 1950 : 1
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bill, E. (author)
Format:: Journal article
Publication Date:: 1950-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09431
Journal Title:: CHATS
Journal Title Details:: July 1950 : 12
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

Bibleaves