Time or audience: which should we pay for?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Park, R.H. (author)
    Format:
    Journal article
    Publication Date:
    1948
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09361
    Journal Title:
    CHATS
    Journal Title Details:
    January 1948 : 10-12
    Subject Term:
    advertising, audience, audience research, listenership, media effectiveness, radio, and rural broadcasts
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

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