Time or audience: which should we pay for?

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Park, R.H. (main author)

Format:

Journal article

Publication Date:

1948

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

CHATS

Related Item Details:

January 1948 : 10-12

Subject Term:

advertising, audience, audience research, listenership, media effectiveness, radio, rural broadcasts

Notes:

National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center