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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Blisard, N. (author) and Blaylock, J.R. (author)
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14791
Journal Title:
Agribusiness
Journal Title Details:
8(2) : 109-120
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Specht, Annie R. (author) and Buck, Emily B. (author)
Format:
Journal article
Publication Date:
2014
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
Journal Title:
Journal of Applied Communications
Journal Title Details:
98(2) : 37-52
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Tousley, Rayburn D. (author)
Format:
Journal article
Publication Date:
1944
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07457
Journal Title:
Harvard Business Review
Journal Title Details:
23 (1): 79-94
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ramukumba, Takalani (author)
Format:
Journal article
Publication Date:
2017
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
Journal Title:
African Journal of Hospitality, Tourism and Leisure
Journal Title Details:
6(4)
Notes:
12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2003-02-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16144
Journal Title:
Successful Farming
Journal Title Details:
101(3)
Notes:
1 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
Format:
Journal article
Publication Date:
1992-02
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
23(1) : 137-152
Notes:
Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Dufour, Jean-Claude (author) and Maisonnas, Stephane (author)
Format:
Journal article
Publication Date:
2005-03
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27547
Journal Title:
Journl of Food Distribution Research
Journal Title Details:
36(1) : 227
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2013-05
Published:
South Korea
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01492
Journal Title:
Prairie Farmer
Journal Title Details:
185(5) : 76
Notes:
Advertising U.S. red meat on the sides of trucks in South Korea. A project of the U.S. Meat Export Federation.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gallo, Anthony E. (author) and Boehm, William T. (author)
Format:
Journal article
Publication Date:
1979
Published:
USA: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10580
Journal Title:
National Food Review
Journal Title Details:
8(1) : 16-19
Notes:
4 pages., via database, Much attention has been focused
on the relationship between advertising and food prices. Critics argue that
advertising food products only increases costs-costs that consumers
ultimately must pay. Others contend
that the advertising is quite beneficial
from an information perspective, particularly in light of its relatively small
cost.
Newspapers are one of the principal means of advertising by the food
industry, second only to television. In
1978, almost $1 billion was spent for
newspaper ads by firms in the food
marketing system (foodstores, food
manufacturers, and eating and drinking places). These ads are read by
three out of every four consumers.
Among all retailers, grocery stores
rank third in the volume of newspaper
advertising purchased; food manufacturers rank fifth among all manufacturers.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Capps, O., Jr. (author), Seo, S-C (author), and Nichols, J. P. (author)
Format:
Journal article
Publication Date:
1997-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13725
Journal Title:
Journal of Agricultural and Applied Economics
Journal Title Details:
29(2): 291-302
Notes:
12 p