Format: Journal article / Subject Term: advertising and brands

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vincent, Gary (author)
Format:: Journal article
Publication Date:: 2011-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36694
Journal Title:: Agri Marketing
Journal Title Details:: 49(5) : 30

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lancendorfer, Karen M. (author / Haworth College of Business), Atkin, JoAnn L. (author / Haworth College of Business), and Reece, Bonnie B. (author / Michigan State University)
Format:: Journal article
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30374
Journal Title:: Journal of Business Research
Journal Title Details:: 61
Notes:: 2008

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Engle, Steve (author / Engle Creative Solutions, LLC)
Format:: Journal article
Publication Date:: 2012-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00016
Journal Title:: Agri Marketing
Journal Title Details:: 50(5) : 32

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Woodward, Ashley (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26975
Journal Title:: Agri Marketing
Journal Title Details:: 46(1) : 16-17
Notes:: Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barrera, Edward (author)
Format:: Journal article
Publication Date:: 2009-04-21
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28945
Journal Title:: Adotas
Notes:: Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2008-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28547
Journal Title:: Agri Marketing
Journal Title Details:: 46(9) : 32
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=19654

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roads, Craig (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26089
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 29, 32
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45899

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reiman, Miranda (author)
Format:: Journal article
Publication Date:: 2008-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28550
Journal Title:: Agri Marketing
Journal Title Details:: 46(9) : 37
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=19654

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stanton, John L. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 15(1/2) : 137-152
Notes:: Via UI electronic subscription.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
Format:: Journal article
Publication Date:: 2013-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
Journal Title:: Journal of Agricultural and Applied Economics
Journal Title Details:: 45(2) : 229-242
Notes:: Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.

Bibleaves