19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.
9 pages., Online via UI electronic subscription., Researchers used unique data collected from consumers, vendors, and markets in a rural region of New York State to develop an empirical model of subjective and objective measures of vendor performance to identify important factors for improved market sustainability. Results suggested four inter-related planning recommendations when considering market and public policyinterventions.
Irani, Tracy (author), Roberts, T. Grady (author), Unrah-Snyder, Lori (author), Lamm, Alexa J. (author), Brendemuhl, Joel (author), Rodriquez, Mary T. (author), and Navarro, Julia (author)
Format:
Journal article
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37251
Online via UI Library electronic subscription., Authors used data from Eurobarometer surveys to examine factors that condition citizens' attitudes toward genetically modified foods in 15 European Union member states. Strongest findings confirmed the importance of public understanding of science as a basis for support for this emerging technology.
