Search

    Start Over Format Journal article Publication Year 2000 Subject Term promotion

    2. A methodology and terminology of sustainability assessment and its perspectives for rural planning

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bosshard, Andreas (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    Switzerland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07639
    Journal Title:
    Agriculture, Ecosystems & Environment
    Journal Title Details:
    77 (1-2): 29-41

    9. The association endorsement and consumers' intention to purchase

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daneshvary, Rennae (author) and Schwer, R. Keith (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21585
    Journal Title:
    Journal of Consumer Marketing
    Journal Title Details:
    17(3) : 203
    Notes:
    Article investigates the impact of celebrity endorsements on consumers' purchase intentions. Celebrities were members of the Professional Rodeo Cowboys Association.