- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thompson, Stephanie (author)
- Format:
- Journal article
- Publication Date:
- 2000-04-24
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21561
- Journal Title:
- Advertising Age
- Journal Title Details:
- 71(18) : 34
- Subject Term:
- advertising, awards, campaign planning, campaigns, commodity promotion, dairy, games, promotion, and milk
