9 pages., Via online journal., As a consequence of recent food safety incidents, consumer trust in European food safety management has diminished. A risk governance framework that formally institutes stakeholder (including consumer) consultation and dialogue through a transparent and accountable process has been proposed, with due emphasis on risk communication. This paper delivers actionable policy recommendations based on consumer preferences for different approaches to food risk management. These results suggest that risk communication should be informed by knowledge of consumer risk perceptions and information needs, including individual differences in consumer preferences and requirements, and differences in these relating to socio-historical context associated with regulation. In addition, information about what is being done to identify, prevent and manage food risks needs to be communicated to consumers, together with consistent messages regarding preventative programs, enforcement systems, and scientific uncertainty and variability associated with risk assessments. Cross-cultural differences in consumer perception and information preferences suggest a national or regional strategy for food risk communication may be more effective than one applied at a pan-European level.
19 pages., Online via UI e-subscription., Authors tested food label and information treatment effects on subjects' willingness-to-pay for organic, "natural," and conventional foods. They found large information effects, including asymmetric cross-market effects for natural and organic foods. Organic premiums increased in response to subjects' seeing the "natural" foods industry's perspective on its products.
9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."
14 pages., Online via UI electronic subscription., Examines the impact of gain and loss message framing and issue involvement elicitation on consumer willingness to pay for two food safety enhancing technologies: cattle vaccines against E. coli and direct-fed microbials. Results showed strong consumer preference and willingness to pay for the technologies and consumer welfare gains from their introduction.
10 pages., Online via UI electronic subscription., Results of 251 consumer surveys in four UK supermarkets revealed that only 5.6% nominated country of origin as one of the reasons for choosing a fresh food item they had just purchased. However, stated preference surveys in the street found that 21.5% indicated that "food miles" or "the long distance it travels" would stop them buying New Zealand products. "What people say may differ substantially from what they actually do in regard to 'food miles'."
Stewart-Knox, B.J. (author), Markovina, J. (author), Rankin, A. (author), Bunting, B.P. (author), Kuznesof, S. (author), Fischer, A.R.H. (author), Van der Lans, L.A. (author), Poinhos, R. (author), de Almeida, M.D.V. (author), Panzone, L. (author), Gibney, M. (author), and Frewer, L.J. (author)
Format:
Journal article
Publication Date:
2016
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11461
11 pages., Via UI online subscription, Researchers examined the degree to which factors which determine uptake of personalised nutrition vary between EU countries to better target policies to encourage uptake, and optimise the health benefits of personalised nutrition technology.
17 pages., Online via UI electronic subscription, Case study assessing the effects of the 2005 Dietary Guidelines published jointly by the U.S. Department of Health and Human Services and U.S. Department of Agriculture. Findings suggested that release of the guidelines and related media attention increased availability and sales of whole-grain foods. Emphasized the key role of product reformulation, induced by competition among food suppliers.
9 pages., Online via UI electronic subscription, Using a panel selection model, researchers found robust evidence that the 2003 Bovine Spongiform Encephalopathy (BSE) caused a change in the way people viewed and responded to recalls of ground beef, a change (reduction of purchase) that persisted for at least two years.
