Consumer willingness to pay for food safety interventions: the role of message framing and issue involvement

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Britwum, Kofi (author) and Yiannaka, Amalia (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11451
    Journal Title:
    Food Policy
    Journal Title Details:
    86 : 101726
    Subject Term:
    beef, cattle, consumers, farming methods, finance, food, food safety, meat, message content, framing, willingness to pay, and engagement
    Notes:
    14 pages., Online via UI electronic subscription., Examines the impact of gain and loss message framing and issue involvement elicitation on consumer willingness to pay for two food safety enhancing technologies: cattle vaccines against E. coli and direct-fed microbials. Results showed strong consumer preference and willingness to pay for the technologies and consumer welfare gains from their introduction.

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