Getting consumers to eat more whole-grains: the role of policy, information, and food manufacturers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mancino, Lisa (author), Kuchler, Fred (author), and Leibtag, Ephraim (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11462
    Journal Title:
    Food Policy
    Journal Title Details:
    33 : 489-496
    Subject Term:
    buying behavior, case studies, consumers, consumption, diet, food, grains, marketing, media influence, policies, value of information, food industry, marketing communication, food policies, competition, guidelines, and information effects
    Notes:
    17 pages., Online via UI electronic subscription, Case study assessing the effects of the 2005 Dietary Guidelines published jointly by the U.S. Department of Health and Human Services and U.S. Department of Agriculture. Findings suggested that release of the guidelines and related media attention increased availability and sales of whole-grain foods. Emphasized the key role of product reformulation, induced by competition among food suppliers.

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