Format: Journal article / Publication Year: 2003 / Subject Term: roles / Journal Title: Agri Marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reddick, Bekah (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19067
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : i6-8
Notes:: On creative (or lack of creative) use of radio for agricultural advertising.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author)
Format:: Journal article
Publication Date:: 2003-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
Journal Title:: Agri Marketing
Journal Title Details:: 41(5) : 38-39
Notes:: Reports the results of brand image research by Osborn & Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aeschliman, David C. (author)
Format:: Journal article
Publication Date:: 2003-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
Journal Title:: Agri Marketing
Journal Title Details:: 41(8) : 32-33
Notes:: Second article in a three-part series about the changing dynamics of agricultural marketing communications.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Debbie (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19072
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : 40-41

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19068
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : i10
Notes:: Two agrimarketing communicators discuss the changing environment in agricultural business and how farm radio must react to these new realities.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19066
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : i4
Notes:: Jeff Nalley, 2004 National Association of Farm Broadcasters president and farm director for Cromwell Ag Network, shares his vision for the coming year.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18736
Journal Title:: Agri Marketing
Journal Title Details:: 41(9) : 36
Notes:: Examines how consolidation in agribusiness and the radio industry is affecting farm radio.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rasmussen, Becky (author)
Format:: Journal article
Publication Date:: 2003-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18290
Journal Title:: Agri Marketing
Journal Title Details:: 41(6) : 44-45
Notes:: Describes a new John Deere Dealer Direct service that allows dealers to log in and create customized direct marketing materials, which are then printed and mailed for them.

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