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    1. Branding through cultural grounding: the keepin' it REAL curriculum

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    2. Can improved ethical labelling boost the consumption of animal welfare-friendly meat products? Experiences from the Danish market for eggs and pork

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    3. Chick-fil-a

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    4. Controversies in food and agricultural marketing: the consumer's view

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    5. Critical aspects of consumption of genetically modified foods in Italy

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    6. From the local to the global: knowledge dynamics and economic reconstruction of local food

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    7. Quality labeling as instrument to create product equity: the case of IKB in the Netherlands

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