Quality labeling as instrument to create product equity: the case of IKB in the Netherlands

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Candel, Math J.J.M. (author) and van Trijp, Hans C.M. (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20440
    Subject Term:
    consumer attitudes, consumers, food, labeling, marketing, Netherlands, nutrition labeling, perceptions, risk communication, and pork
    Notes:
    Pages 201-215 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.

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