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    1. Cadbury's salmonella scare: good or bad crisis management?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
    Notes:
    Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    2. Communication of ethical activities going beyond organic standards in European organic enterprises

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Freyer, B. (author) and Gossinger, K. (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30422
    Notes:
    Pages 389-393 in Katie Millar, Pru Hobson West and Brigitte Nerlich (eds.), Ethical futures: bioscience and food horizons. Wageningen Academic Publishers, Wageningen, The Netherlands. 445 pages.

    3. Controversies in managing competencies: the case of development and launching new functional food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Puspa, Jofi (author), Voigt, Tim (author), and Kuhl, Rainer (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29846
    Notes:
    Pages 155-169 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    4. Influence of the halal certification on food product advertisements in Malaysia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hassan, Siti Hasnah (author), Dann, Stephen (author), Kamal, K.A.M. (author), and De Run, Ernest Cyril (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Malaysia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29805
    Notes:
    Pages 243-261 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.

    5. Is fresh milk powdered milk? The controversy over packaged milk in Vietnam

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pedregal, Virginie Diaz (author) and Luan, Nguyen Ngoc (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Vietnam
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29843
    Notes:
    Pages 65-85 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    6. Is there a real health versus tast or price controversy in food marketing? The case of functional foods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Krystallis, Athanasios (author), Linardakis, Michalis (author), and Mamalis, Spyridon (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Greece
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29848
    Notes:
    Pages 171-193 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    7. Shaping the "authentic": marketing ethnic foods to consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dressler-Hawke, Emma (author) and Mansvelt, Juliana (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29806
    Notes:
    Pages 288-311 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.

    8. Targeting Hispanics/Latinos beyond locality: food, social networks and nostalgia in online shopping

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fonseca, Vanessa (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29804
    Notes:
    Pages 163-179 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.

    9. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29839
    Notes:
    Pages 3-14 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.