Format: Book / Subject Term: marketing communication and campaigns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haig, Matt (author)
Format:: Book
Publication Date:: 2003
Published:: International: Kogan Page Ltd., London, England.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22267
Notes:: 310 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Li, Xinghua (author)
Format:: Book
Publication Date:: 2016
Published:: International: Routledge, Abingdon, Oxon, England.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08675
Notes:: 158 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Curtin, Patricia A. (author) and Gaither, T. Kenn (author)
Format:: Book
Publication Date:: 2007
Published:: International: Sage Publications, Thousand Oaks, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
Notes:: 304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wansink, Brian (author)
Format:: Book
Publication Date:: 2007
Published:: USA: University of Illinois Press, Urbana.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25956
Notes:: 206 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Friend, Cecilia (author) and Singer, Jane B. (author)
Format:: Book
Publication Date:: 2007
Published:: USA: M.E. Sharpe, Inc., Armonk, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37030
Notes:: 245 pages., Includes (page 125) a brief mention of an ethics issue arising from a blogging project connected with marketing a new "Raging Cow" milk drink.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Nancy R. (author) and Kotler, Philip (author)
Format:: Book
Publication Date:: 2016
Published:: International: Sage, Los Angeles, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:: Fifth Edition. 567 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Calvert, Patricia (author)
Format:: Book
Publication Date:: 2000
Published:: USA: Maupin House, Gainesville, Florida
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07929
Notes:: John L. Woods Collection, Fourth edition. Produced by Agricultural Communicators in Education (ACE). 232 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Keller, Ed (author) and Fay, Brad (author)
Format:: Book
Publication Date:: 2012
Published:: USA: Free Press, New York City, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01442
Notes:: 286 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:: Book
Publication Date:: 1991
Published:: USA: Lowell Press, Inc., Kansas City, Missouri
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
Notes:: 197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."

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