Format: Book / Subject Term: campaign planning and commodity promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mauning, Jeff (author)
Format:: Book
Publication Date:: 1999
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11248
Journal Title Details:: 197 pages
Notes:: Prima Publishing, Rocklin, CA.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carnegie, Dale and Associates (author) and Cole, Brent (author)
Format:: Book
Publication Date:: 2012
Published:: USA: Simon and Schuster Paperbacks, New York, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10001
Notes:: 245 pages., Adapted from an earlier bestseller by Dale Carnegie. Includes a brief agriculture-related example on pages 161-162, with a citation cited on page 241.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, David N. (author)
Format:: Book
Publication Date:: 1989
Published:: USA: American Management Association, New York, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18299
Notes:: 215 pages, Includes brief descriptions of campaigns for FMC Furadan insecticide, Perdue Farms poultry and California raisins (Claymation technique).

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paul, Rolland "Pig" (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:: Book
Publication Date:: 1991
Published:: USA: Lowell Press, Kansas City, Missouri, for National Pork Producers Council
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08259
Notes:: 197 pages., Includes development and effectiveness of the advertising campaign, "Pork: the other white meat."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:: Book
Publication Date:: 1991
Published:: USA: Lowell Press, Inc., Kansas City, Missouri
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
Notes:: 197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."

Bibleaves