Format: Book / Subject Term: advertising and campaign planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mauning, Jeff (author)
Format:: Book
Publication Date:: 1999
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11248
Journal Title Details:: 197 pages
Notes:: Prima Publishing, Rocklin, CA.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, David N. (author)
Format:: Book
Publication Date:: 1989
Published:: USA: American Management Association, New York, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18299
Notes:: 215 pages, Includes brief descriptions of campaigns for FMC Furadan insecticide, Perdue Farms poultry and California raisins (Claymation technique).

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Keller, Ed (author) and Fay, Brad (author)
Format:: Book
Publication Date:: 2012
Published:: USA: Free Press, New York City, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01442
Notes:: 286 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paul, Rolland "Pig" (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:: Book
Publication Date:: 1991
Published:: USA: Lowell Press, Kansas City, Missouri, for National Pork Producers Council
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08259
Notes:: 197 pages., Includes development and effectiveness of the advertising campaign, "Pork: the other white meat."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:: Book
Publication Date:: 1991
Published:: USA: Lowell Press, Inc., Kansas City, Missouri
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
Notes:: 197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."

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