Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20704
Notes:
132 pages, Includes an historical overview of diffusion research from the 1940s to the 1970s, plus a discussion of recent trends and prospects for the future.
Mody, Bella (author) and Shingi, Prakash M. (author)
Format:
Book
Publication Date:
1974-08
Published:
India: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21627
Notes:
103 pages, The content of two Krishi-Darshan programmes was analyzed. From 50 to 62 percent of the televised information was already known to the farmers. Of the new items of information that the two telecasts presented, on the average, only 40 percent were learnt; the remaining 60 percent were unrecalled or lost.
Hapgood, David (author) and Millikan, Max F. (author)
Format:
Book
Publication Date:
1967
Published:
International: Little, Brown and Company, Boston, Massachusetts.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28613
Notes:
178 pages., Includes strong encouragement for two-way communication between farmer and bureaucracy rather than the prevailing on-way, top-down approach that prevails. Also includes a chart classifying the factors that affect agricultural developmen, including cultural, motivational and knowledge factors. (p. 15)
Rogers, Everett M. (author), Roy, Prodipto (author), Waisanen, Frederick B. (author), and Council for Social Development, New Delhi; Department of Communication and the International Communication Institute, Michigan State University; Department of Communication, Michigan State University
Format:
Book
Publication Date:
1969
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 31 Document Number: B03078
Notes:
Mason E. Miller Collection, Hyderbad, Incia : National Institute of Community Development, 1969. 160 p.
