- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Burdge, Rabel J. (author) and Rogers, Everett M. (author)
- Format:
- Book
- Publication Date:
- 1972
- Published:
- International: Appleton-Century-Crofts, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17048
- Subject Term:
- adoption, adoption process, diffusion, farmers, innovations, mass media, media effectiveness, roles, and rural development
- Notes:
- Second edition. 472 pages.
