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No easy harvest: the dilemma of agriculture in underdeveloped countries

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hapgood, David (main author), Millikan, Max F. (author)
Format:
Book
Publication Date:
1967
Published:
International: Little, Brown and Company, Boston, Massachusetts.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, attitudes, cooperation, development, development communication, development issues, diffusion, extension agents, extension services, farmers, farming methods, feedback, participation, research communication, roles, rural development, scientific communication, social change, trust
Notes:
178 pages., Includes strong encouragement for two-way communication between farmer and bureaucracy rather than the prevailing on-way, top-down approach that prevails. Also includes a chart classifying the factors that affect agricultural developmen, including cultural, motivational and knowledge factors. (p. 15)