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2. Consumers' evaluation of animal welfare labels on poultry products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1) Article 1
- Notes:
- Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
3. Generic promotion of sorghum for food and industrial uses
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Williams, Gary W. (author) and Capps, Oral, Jr. (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11389
- Journal Title:
- Journal of International Food and Agribusiness Marketing
- Journal Title Details:
- 32(1) : 13-29
- Notes:
- 17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.
4. Hen housing system information effects on U.S. egg demand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ochs, Dan (author), Wolf, Christopher A. (author), Widmar, Nicole Olynk (author), Bir, Courtney (author), and Lai, John (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11449
- Journal Title:
- Food Policy
- Journal Title Details:
- 87 : 101743
- Notes:
- 9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."
5. New report shows UI Extension generates value 10 times its budget
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wald, Stephen (author / Illinois Extension)
- Format:
- News release
- Publication Date:
- 2020-09-14
- Published:
- USA: Illinois Extension, University of Illinois, Urbana-Champaign
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12018
- Notes:
- Online from Illinois Extension website. 3 pages., Summary of findings from an analysis of the impact of Illinois Extension, the public outreach and engagement arm of the University of Illinois. The report valued the annual economic and functional benefits of Illinois Extension at over $603 million, about 10 times the $60.9 million annual budget of the university unit.
6. The Florida tomato committee's education and promotion program 2011-2016: an evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- VanSickle, John J. (author) and Zhang, Fangyi (author)
- Format:
- Research report
- Publication Date:
- 2019-01-14
- Published:
- USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
- Notes:
- 25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.
7. The impact of agricultural knowledge transfer resources on farm level profitability during the economic recession - a quantitative study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cawley, A. (author), O'Donoghue, C. (author), Heanue, K. (author), Hilliard, R. (author), and Sheehan, M. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Ireland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10411
- Journal Title:
- Journal of Agricultural Education and Extension
- Notes:
- Purpose: The impact of agricultural knowledge transfer (KT) is related to the access to and the quality of services available. Within this context, the allocation of resources in terms of KT offices and the number of advisers are important considerations for understanding KT impact. This quantitative study evaluates the impact of KT resources on farm profitability for clients in Ireland during the recessionary period 2008–2014. Design/Methodology: Teagasc, the public KT service provider in Ireland, experienced significant office closures (43%) and a reduction in advisers (38%) during the economic crisis, yet client numbers declined only slightly (4.5%). Administrative data are merged with a panel data set on farm-level performance to evaluate the impact through Random Effects estimation. Findings: The results show that clients gained a 12.3% benefit to their margin per hectare over the period. However, there was a negative effect of 0.2% for each additional client assigned to the adviser which averaged at 9.6%. Practical Implications: The quantitative findings provide a measure of impact that represents the value for money for the KT service. The key implication is that the client ratio for advisers should be considered when allocating resources and lower ratios would positively impact client margins. Theoretical Implications: This article outlines the value of quantitative studies to estimate impact in a clear translatable manner which can aid the policy discussion around resource deployment. Originality/Value: This study evaluates the impact of KT during a recessionary period when resources were constrained, and uses client ratios to examine the spatial effects.
8. University of Florida IFAS communication services cost benefit analysis report fiscal year 1999-2000 (addendum to fy 1998-1999 cost benefit analysis report)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- University of Florida
- Format:
- Research report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18506
- Notes:
- 18 pages; contact Ashley M. Wood, Director
9. What drives smallholder farmers' willingness to pay for a new farm technology? Evidence from an experimental auction in Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Channa, Hira (author), Chen, Amy Z. (author), Pina, Patricia (author), Ricker-Gilbert, Jacob (author), and Stein, Daniel (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Kenya
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11464
- Journal Title:
- Food Policy
- Journal Title Details:
- 85 : 64-71
- Notes:
- 8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.