« Previous | of | Next »

The Florida tomato committee's education and promotion program 2011-2016: an evaluation

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
VanSickle, John J. (main author), Zhang, Fangyi (author)
Format:
Research report
Publication Date:
2019-01-14
URL:
https://ageconsearch.umn.edu/record/284269
Published:
USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, campaigns, commodity promotion, communication, economics of information, education effects, evaluation, food, imports, promotion, value of information, vegetables, tomatoes, local, country of origin
Notes:
25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.