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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
VanSickle, John J. (author) and Zhang, Fangyi (author)
Format:
Research report
Publication Date:
2019-01-14
URL:
https://ageconsearch.umn.edu/record/284269
Published:
USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
Subject Term:
campaign planning , campaigns , commodity promotion , communication , economics of information , education effects , evaluation , food , imports , promotion , value of information , vegetables , tomatoes , local , and country of origin
Notes:
25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.