Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11726
Notes:
Online from AgWeb.com via AgriMarketing Weekly. 2 pages., Discontinued advertising campaign based on inaccurate information about using lemongrass in cows' diets to reduce methane emissions by "up to 33%."
Via online from publisher., "The Front Gate" editorial confronts advertising campaign of Burger King based on misleading, inaccurate information about the role of cattle in generating global greenhouse gas emissions.
Online from publication. 3 pages., Editorial highlights the inaccuracies in a Burger King television advertisement that repeats misleading claims and data about the role of beef and dairy production in greenhouse gas emissions that harm climate.
24 pages., Online via UI e-subscription, Three experiments examined how available resources and the resource burden of responding to an environmental peril affect the perceived burden of taking action, and how perceiving burden, in turn, affects avoidance of information about the threat. Findings demonstrated that facing a high mitigation burden (e.g., costs of hurricane damage recovery and home air quality systems) and lack of resources can lead to remaining uninformed. Findings also identified a potential pathway for intervention.