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    Start Over Subject Term farm journals Subject Term media selection Within Last x Years within 25 Years

    1. A national evaluation of the beef cattle industry's use of communication channels to obtain information regarding food safety

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akers, Cindy (author), Burris, Scott (author), Jennings, Moriah (author), Brashears, Todd (author), Brashears, Mindy (author), and Southern Association of Agricultural Scientists
    Format:
    Paper
    Publication Date:
    2008-02-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27570
    Notes:
    Presented at the Agricultural Communications Section, SAAS annual meeting, Dallas, Texas, February 2-4, 2008. 17 pages.

    3. Agri media works 24/7

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agri Council of American Business Media, New York City, New York.
    Format:
    Report
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26312
    Notes:
    2 pages., Report on survey findings about seasonality of farmers' readership of editorial and advertising material in agricultural publications.

    8. Changing role of media in agrimarketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David (author)
    Format:
    Magazine article
    Publication Date:
    2003-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18473
    Journal Title Details:
    July/August 2003: 6-8
    Notes:
    2 pp.; Argricultural Publications Summit LLC, a supplement of AgriMarketing magazine

    10. Data-driven programmatic vs. direct-buy website advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Blog
    Publication Date:
    2020
    Published:
    USA: Farm Market iD, Westmont, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
    Notes:
    4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")