Search

    Start Over Publication Year 2015 Subject Term media effectiveness Within Last x Years within 25 Years

    21. On 'being there'

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carrillat, François Anthony (author), d'Astous, Alain (author), Bellavance, François (author), and Eid, François (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06892
    Journal Title:
    European Journal of Marketing
    Journal Title Details:
    49(3/4) : 621-642

    22. Organizational credibility: the role of issue involvement, value-relevant involvement, elaboration, author credibility, message quality, and message effectiveness in persuasive messages from public health advocacy organizations

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Worthington, Amber K. (author), Nussbaum, Jon F. (author), and Parrot, Roxanne L. (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07340
    Journal Title:
    Communication Research Reports
    Journal Title Details:
    32(3) : 199-207

    23. People as sensors: mass media and local temperature influence climate change discussioin on Twitter

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kirilenko, Andrei (author), Molodtsova, Tatiana (author), and Stepchenkova, Svetlana O. (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05703
    Journal Title:
    Global Environmental Change
    Journal Title Details:
    30 : 92-100

    24. Putting environmental infographics center stage: the role of visuals at the elaboration likelihood model's critical point of persuasion

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lazard, Allison (author) and Atkinson, Lucy (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06461
    Journal Title:
    Science Communication
    Journal Title Details:
    37(1) : 6-33

    25. Rethinking entry mode choice of agro-exporters: the effect of the internet

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Serrano, Raul (author) and Acero, Isabel (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06580
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    18(3) : 67-84

    26. Substitution between online and offline advertising: evidence from the carbonated soft drink industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
    Format:
    Paper
    Publication Date:
    2015-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
    Notes:
    Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.

    30. The effects of food safety issues released by we media on consumers' awareness and purchasing behavior: a case study in China

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peng, Yala (author), Li, Jiajie (author), Xia, Hui (author), Qi, Siyuan (author), and Li, Jianhong (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11473
    Journal Title:
    Food Policy
    Journal Title Details:
    51 : 44-52
    Notes:
    9 pages., Online via UI electronic subscription, Researchers reported on their analysis of a case of scandal concerning "set-style yogurt and jelly event" reporting by a micro-blog (i.e., we media) from "opinion leaders." Findings suggested that we media greatly increased dissemination of the voices of "opinion leaders" and triggered large-scale communication of food safety messaging to the public. "We media could be an effective tool to improve the food-safety status of the market."