Organizational credibility: the role of issue involvement, value-relevant involvement, elaboration, author credibility, message quality, and message effectiveness in persuasive messages from public health advocacy organizations

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Worthington, Amber K. (author), Nussbaum, Jon F. (author), and Parrot, Roxanne L. (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07340
    Journal Title:
    Communication Research Reports
    Journal Title Details:
    32(3) : 199-207
    Subject Term:
    credibility (media), health programs, media effectiveness, message content, organizational communication, persuasion, research, social change, students, surveys, food production, framing, advocacy, food issues, and USA (United States of America; North America)

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