Rethinking entry mode choice of agro-exporters: the effect of the internet

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Serrano, Raul (main author), Acero, Isabel (author)

Format:

Journal article

Publication Date:

2015

URL:

http://purl.umn.edu/208408

Published:

International

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

International Food and Agribusiness Management Review

Related Item Details:

18(3) : 67-84

Subject Term:

agribusiness, decision making, drink, exports, international trade, Internet, marketing techniques, media effectiveness, wine, information technology, marketing communication, agri-marketing, Australia (Oceania), Spain (Europe)