- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Serrano, Raul (author) and Acero, Isabel (author)
- Format:
- Journal article
- Publication Date:
- 2015
- URL:
- http://purl.umn.edu/208408
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06580
- Journal Title:
- International Food and Agribusiness Management Review
- Journal Title Details:
- 18(3) : 67-84
- Subject Term:
- agribusiness, decision making, drink, exports, international trade, Internet, marketing techniques, media effectiveness, wine, information technology, marketing communication, agri-marketing, Australia (Oceania), and Spain (Europe)
