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    11. New words for a new media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mays, Steve (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21984
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(2) : 28
    Notes:
    Discusses streaming audio, blogs and RSS (Real Simple Syndication) as factors in the development of new ways in which to use "old" media (radio) and "new" media (Web based).

    15. Blockbuster marketing campaign puts real tree sales on track

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Plumb, Rachel (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21988
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(2) : 38,40
    Notes:
    Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.