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    1. Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yoon, Sukki (author), Kim, Yeonshin (author), and Baek, Tae Hyun (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08835
    Notes:
    Pages 93-105 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    2. Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Orazi, Davide C. (author), Bove, Liliana L. (author), and Lei, Jing (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08838
    Notes:
    Pages 149-166 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    3. How consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Yohan (author), Yun, Sunyoung (author), Lee, Joosung (author), and Ko, Eunju (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08831
    Notes:
    Pages 23-41 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    4. Introduction to the special issue on social and environmental issues in advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yoon, Sukki (author) and Oh, Sangdo (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08829
    Notes:
    Pages 1-3 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    5. Pro-environment advertising messages: the role of regulatory focus

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bhatnagar, Namita (author) and McKay-Nesbitt, Jane (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08830
    Notes:
    Pages 4-22 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    6. The effort of non-stereotypical gender role advertising on consumer evaluation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chu, Kyounghee (author), Lee, Doo-Hee (author), and Kim, Ji Yoon (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08836
    Notes:
    Pages 106-134 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.