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How consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kim, Yohan (main author), Yun, Sunyoung (author), Lee, Joosung (author), Ko, Eunju (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, advertising research, behavior, consumer information, consumers, consumption, knowledge, knowledge level, marketing, marketing techniques, carbon emissions, green consumption
Notes:
Pages 23-41 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.