The effort of non-stereotypical gender role advertising on consumer evaluation

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chu, Kyounghee (author), Lee, Doo-Hee (author), and Kim, Ji Yoon (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08836
    Subject Term:
    advertising, advertising research, consumers, environment, environmental communication, evaluation, gender, gender issues, perception, product promotion, social change, social factors, women, and advertising claims
    Notes:
    Pages 106-134 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

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