Introduction to the special issue on social and environmental issues in advertising

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yoon, Sukki (author) and Oh, Sangdo (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08829
    Subject Term:
    advertising research, behavior, communicator effectiveness, environmental communication, environmental quality, influences, international, message content, perceptions, reports, and social factors
    Notes:
    Pages 1-3 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

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