Subject Term: extension / Within Last x Years: within 10 Years

Start Over Subject Term extension Within Last x Years within 10 Years

1. Institute of agriculture and natural resources (IANR): policies and procedures for software development and release

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: 21 pages.
Format:: Paper
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09735
Notes:: NCR-90 Collection

2. Exploring the role of agricultural extension in promoting biodiversity conservation in KwaZulu-Natal Province, South Africa

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abdu-Raheem, Kamal Adekunle (author)
Format:: Journal article
Publication Date:: 2014
Published:: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10465
Journal Title:: Agroecology and Sustainable Food Systems
Journal Title Details:: 38(9): 1015-1032
Notes:: 19 pages., ISSN: 2168-3565 (Print) 2168-3573 (Online), Via online journal, Biodiversity conservation outside designated protected areas remains challenging in South Africa, where 80% of the biodiversity resources occur on private and communal lands. This applies to the KwaZulu-Natal (KZN) province, which is the focus of this study. Landholders logically choose agricultural production ahead of conservation, which they often perform using non-ecological methods. Extension is well positioned to promote ecological agriculture, but its current contribution is unknown. This study examined the role of extension in ecological agriculture in KZN by investigating extension’s promotion of ecological agriculture among smallholder farmers and the factors impacting their employment of ecologically compatible practices. Data was collected through semistructured interviews with 44 respondents, comprising 5 provincial biodiversity conservation practitioners, 1 national biodiversity conservation manager, and 1 national and 4 provincial agricultural extension managers, selected by purposive sampling; as well as 25 extension officers and 8 farmers, selected by convenience sampling. The study found that extension mainly engages in technology transfer and distribution of production inputs, which poses challenges to biodiversity conservation. Extension shows little concern for biodiversity, and effectively promotes its degradation. Four sets of factors impacting extension’s capacity to promote ecological agriculture emerged: household/community-level, governmental, extension management, and ecological factors. Key among these were inadequate involvement of youth and men in agriculture; inadequate household production resources; poor collaboration and coordination between extension and biodiversity conservation institutions; top-down extension intervention; poor extension management and delivery capacities; and irregular and inadequate rainfall, as well as droughts and flooding. The study concluded that there is a need for a clearly articulated extension and biodiversity conservation policy supporting appropriate linkages and better coordination and integration of services among extension and biodiversity agencies within the National and Provincial Departments of Agriculture and with farmers; more effective agricultural education in schools; strengthening extension support systems; and creating conducive atmospheres for effective extension.

3. The Dynamics of Climate Change Adaptation in Sub-Saharan Africa: A Review of Climate-Smart Agriculture among Small-Scale Farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abegunde, Victor (author), Sibanda, Melusi (author), and Obi, Aburuchukwu (author)
Format:: Journal article
Publication Date:: 2019-03-01
Published:: United States of America: MDPI
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12470
Journal Title:: Climate
Journal Title Details:: Vol. 7 Issue 11
Notes:: Climate-smart agriculture (CSA) as a credible alternative to tackle food insecurity under the changing climate is gaining wide acceptance. However, many developing countries have realized that concepts that have been recommended as solutions to existing problems are not suitable in their contexts. This paper synthesizes a subset of literature on CSA in the context of small-scale agriculture in sub-Saharan Africa as it relates to the need for CSA, factors influencing CSA adoption, and the challenges involved in understanding and scaling up CSA. Findings from the literature reveal that age, farm size, the nature of farming, and access to extension services influence CSA adoption. Many investments in climate adaptation projects have found little success because of the sole focus on the technology-oriented approach whereby innovations are transferred to farmers whose understanding of the local farming circumstances are limited. Climate-smart agriculture faces the additional challenge of a questionable conceptual understanding among policymakers as well as financing bottlenecks. This paper argues that the prospects of CSA in small-scale agriculture rest on a thorough socio-economic analysis that recognizes the heterogeneity of the small farmer environment and the identification and harnessing of the capacities of farming households for its adoption and implementation

4. ICTs for conservation agriculture: influence of actor positioning in knowledge networks in Laikipia and Machakos counties, Kenya

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Achora, J. C. (author), Sseguya, H. (author), Kyazze, F. (author), Mkomwa, S. (author), and Okello, D. (author)
Format:: Journal article
Publication Date:: 2018
Published:: Kenya: Australasia-Pacific Extension Network (APEN)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11206
Journal Title:: Rural Extension and Innovation Systems Journal
Journal Title Details:: 14(1) : 24-33
Notes:: Findings prompt researchers to recommend the use of information and communications technologies with conventional approaches in conservation agriculture knowledge networks.

5. Evaluation of the radio as an agricultural information source in rural areas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Adamides, G. (author) and Stylianou, A. (author)
Format:: Online journal article
Publication Date:: 2018
Published:: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10493
Journal Title:: Journal of Agricultural & Food Information
Journal Title Details:: 19(4): 362-376
Notes:: 16 pages., via online journal., The goal of this study was to evaluate a radio program as a source of agricultural information and examine the relationship between specific socioeconomic characteristics and listenership. The findings revealed that half of the farmers listen to the radio program, while older farmers are more likely to be listeners. Moreover, there are no significant differences between listeners and nonlisteners with respect to education level. More focus should be given to mountainous and less favored areas where more traditional information sources prevail. It is strongly recommended that the broadcast be sustained and improved based on farmers' suggestions and be regularly assessed.

6. Knowledge production and communication in on-farm demonstrations: putting farmer participatory research and extension into practice

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Adamsone-Fiskovica, Anda (author) and Grivins, Mikelis (author)
Format:: Journal article
Publication Date:: 2020-06-16
Published:: USA: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12609
Journal Title:: The Journal of Agricultural Education and Extension
Journal Title Details:: V. 28, N.4
Notes:: 25pgs, The paper investigates the multi-actor processes of knowledge co-production in the implementation of research-based on-farm demonstration with a focus on collaboration arrangements and areas of contention.

7. Adoption of crop insurance and impact: insights from India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aditya, K.S. (author), Khan, Md. Tajuddin (author), and Kishore, Avinash (author)
Format:: Journal article
Publication Date:: 2018
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10284
Journal Title:: Agricultural Economics Research Review
Journal Title Details:: 31(2) : 163-174
Notes:: Via journal online., Agriculture is inherently a risky enterprise because of its dependence on rainfall. To mitigate risks, farmers diversify crops and enterprises, maintain stabilization account or resort to the sale of assets. Crop insurance is a complementary institutional mechanism that aids farmers to cope with risks better.Considering the importance of crop insurance in risk mitigation, this paper using data from a large-scale farmers’ survey we identify the factors that influence farmers’ decision to buy crop insurance and subsequently assess its impact on farm income, production expenses and productive investments in agriculture. Farmers’ adoption of crop insurance is low— 4.80% kharif season and 3.17% in the rabi season mainly on account of lack of awareness about insurance products. Nevertheless, the probability of adoption of insurance is higher for those who experience higher crop loss and have some formal training in agriculture. The subsidy on premium also positively influences crop insurance uptake decisions. On the other hand, the factors like the lower social status, tenant farming and exposure to deficit-rainfall in the previous year are negatively associated with the decision to insure. The results on the impact of insurance are not conclusive to prove that insured farmer subsumes higher risks compared to the uninsured.

8. The attitudes of agricultural extension workers towards the use of e-extension for ensuring sustainability in the Kingdom of Saudi Arabia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Afzal, Adeel (author), Al-Subaiee, Faisal Sultan (author), and Mirza, Abdulrahman A. (author)
Format:: Journal article
Publication Date:: 2016
Published:: Saudi Arabia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08499
Journal Title:: Sustainability
Journal Title Details:: 8(10)
Notes:: 16 pages.

9. What Ohio Extension Agents Say About Sustainable Agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agunga, R.A. (author)
Format:: unknown
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26381

10. Context Specificity and Time Dependency in Classifying Sub-Saharan Africa Dairy Cattle Farmers for Targeted Extension Farm Advice: The Case of Uganda

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ahikiriza, Elizabeth (author), Wesana, Joshua (author), Gellynk, Xavier (author), Van Huylenbroeck, Guido (author), and Lawyers, Ludwig (author)
Format:: Journal article
Publication Date:: 2021-07-29
Published:: Switzerland: MDPI
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12516
Journal Title:: Agriculture
Journal Title Details:: 11 (9)
Notes:: 6 pages, Despite the huge potential for milk production, interventions to improve productivity in sub-Saharan Africa (SSA) are barely based on specified farm classifications. This study aimed to develop robust and context-specific farm typologies to guide content of extension farm advice/services in Uganda. From a sample of 482 dairy farmers, we collected data on farmer socio-demographics, farm management practices, ownership of farm tools and facilities, willingness to pay for extension services, milk production, and marketing. Farm typologies were obtained based on principal component and cluster analyses. Thereby, of the three dairy production systems that emerged, small-scale, largely subsistence yet extensive and low productive farms were more prominent (82.6%). Farms that were classified as large-scale, less commercialized yet extensive with modest productive systems were more than the medium-scale commercial farms with intensive and highly productive systems. However, the later were considered to potentially transform dairy farming in Uganda. It was also predicted that the validity of our farm classification may persist until half of the farms have moved between clusters. The study gives new insights on dairy production systems in Uganda, which can be used to organize more targeted research on farmers’ extension needs for facilitating delivery of relevant and effective extension services and designing appropriate extension policies

11. Analysis of factors affecting dissemination of agricultural information among farmers through ict in punjab,Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ahmad, Waqar (author), Ali, Tanvir (author), Shahbaz, Babar (author), and Siddiqui, Muhammad Tahir (author)
Format:: Journal article
Publication Date:: 2021-06-10
Published:: Pakistan: Directorate of Agricultural Information Lahore
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12690
Journal Title:: journal of agricultural research
Journal Title Details:: Vol. 59, N.2
Notes:: 7 pages, Present study was carried out in 2018-19, in the three districts of Punjab i.e., Faisalabad, Sargodha and Muzaffargarh to analyse the factors affecting dissemination of agricultural information to farmers through ICT tools. One hundred and twenty respondents were selected randomly from each district, making a total sample of 360 respondents. Concerning the general use of ICT tools in the dissemination of agricultural information, the findings indicated a change in trend from the radio (11.1%) towards TV (85.6%) and mobile phone SMS (75.8%). The relevance of information and ICT tools’ cost appeared as common determinant factors for technology transfer effectiveness by ICT tools. Furthermore, farmers also indicated that the most effective tool to disseminate agricultural information was television, followed by the mobile phone and social media. Moreover, most of the farmers (81.7 % and 73.1%, respectively) indicated that the lack of innovative information and difficulties in using ICT tools were significant barriers while communicating via these tools. The use of television and mobile phones in extension should be improved because they were relatively more popular among farmers. It was recommended that the Punjab government should also design a system of periodic monitoring and evaluation of the use of information and communication technologies in the extension with agricultural universities’ participation and relevant non-governmental organizations in Punjab. A dynamic feedback system should be designed, based on the local advisory committees’ recommendations, to determine the local farmers’ needs/problems, which should be sent immediately to the Directorate of Agricultural Information to suggest some suitable solution and disseminate through ICTs.

12. Crowdsourcing rural data collection

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ahmed, Adeel (author)
Format:: Journal article
Publication Date:: 2014-10-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06033
Journal Title:: Journal of Extension
Journal Title Details:: 52(5) : 5IAW2
Notes:: 5 pages.

13. Farmers’ perceptions regarding the use of information and communication technology (ICT) in Khyber Pakhtunkhwa, Northern Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aldosari, Fahad (author), Al Shunaifi, Mohamed Saleh (author), Ullah, Muhammad Amjad (author), Muddassir, Muhammad (author), and Noor, Mehmood Ali (author)
Format:: Online journal article
Publication Date:: 2019-04
Published:: Saudi Arabia: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10318
Journal Title:: Journal of the Saudi Society of Agricultural Sciences
Journal Title Details:: 18(2) : 211-217
Notes:: 7 pages., Via online journal., Like many developing countries, agriculture is seen as the vehicle for development also in Pakistan. Our study was aimed to identify the perceptions of farmer community towards the electronic media and relationship between different demographic characteristics of respondents with the use of electronic communication of TV and radio, in Khyber Pakhtunkhwa (KPK), a province of Pakistan. Random sampling technique was used for selecting 183 respondents. Data were analyzed with descriptive statistics and Chi-square. Results revealed that maximum respondents were agreed that mobile and internet can be a useful source of agricultural information and only 1.6 and 5.5% of the respondents were strongly disagreed about information means, respectively. A maximum number of the respondents were undecided about “agricultural helpline can be a useful source of agricultural information”, only 14.2% of the respondents were strongly agreed with this statement. A highly significant relationship was found between age of respondents and application of information received through radio and TV. On the other side, education of the respondents had a highly significant relationship with the application of information received through radio only. Farming experience of the respondents had no significant relationship with the application of information received through TV and radio. Results suggested that extension personnel should motivate and educate the farming community about the use of electronic media (TV, radio, helpline, internet, mobile) for advanced information about agriculture production techniques.

14. Rural farmers perception and coping strategies towards climate change and their determinants: Evidence from Khyber Pakhtunkhwa province, Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ali, Sajjad (author), Ying, Liu (author), Nazir, Adnan (author), Ishaq, Muhammad (author), Shah, Tariq (author), Ye, Xinyue (author), LLyas, Aasir (author), and Tariq, Azam (author)
Format:: Journal article
Publication Date:: 2021-04-01
Published:: Interational: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Box 204 Document Number: D12476
Journal Title:: Journal of Cleaner Production
Journal Title Details:: Vol. 291
Notes:: 14 pages, Climate change has severe consequences not at just local, regional but also at a global scale. Since such shifts in the climate, the substantial agriculture sector of Pakistan has been suffering widely from its drastic change. The present study is carried out in Khyber Pakhtunkhwa (KPK) province of Pakistan, to explore the perception of smallholder farmers related to climate change. Data is collected from 400 smallholder farmers of Malakand, Mardan and Swabi districts in Khyber Pakhtunkhwa province. This study expounds the perception of farmers and their farming adaptations to variations in climatic occurrence. Binary logistic regression was employed to discover the aspects that shape smallholder farmer’s adaptation strategies. Our results depicted that the awareness and farm household’s exploits methods for climate change adaptation were common throughout the study area. The main adaptation strategies carried out or executed by the smallholder farmers were irrigation, non-farm activities and early planting schemas. This research identified the barriers to climate change adaptation were lack of money, unavailability of required seed, nonexistence of market access, insecure land tenure system and shortage of information. The findings of the study recommend improving farmer’s awareness and providing timely information about climate change. To improve farmer’s well-being, adequate extension services and greater investment facilities are required to support farmers to sustain their livelihoods in the long run to cope with climate change.

15. Feasibility of using mobile phones as an educational medium in agricultural extension services in Guilan Province, Iran

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Allahyaria, Mohammad Sadegh (author), Atashi, Maryam Ranjbar (author), and Dunn, Emily Shea (author)
Format:: Online journal article
Publication Date:: 2018
Published:: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10476
Journal Title:: Journal of Agricultural & Food Information
Journal Title Details:: 19(2): 129-140
Notes:: 13 pages., via online journal., This study examined the feasibility of the use of mobile phones as an educational tool in agricultural extension services in the Guilan Province of Iran. A descriptive-survey methodology was employed on a sample population of 120 agricultural extension agents. Data were analyzed at descriptive and inferential levels using SPSS Statistics for Windows, Version 20 (IBM Corp., Armonk, NY, USA). The results of the factor analysis indicated that the application of mobile phones in extension activities was influenced by three factors: economic, skill, and infrastructure. These factors accounted for 52.3% of the variance. Moreover, the possibility for the development of mobile phones as an educational medium is impacted by social, financial-credit, information-communicational, psychological, and improper conditions factors that, in total, captured 70.4% of the variance.

16. Extension agents' preferences on teaching methods: an ordered problt with selection model

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Andrango, Graciela (author) and Bergtold, Jason S. (author)
Format:: Paper
Publication Date:: 2015-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06281
Notes:: Accessed August 6, 2015., Paper presented at the Agricultural and Applied Economics Association and Western Agricultural Economics Association annual meeting, San Francisco, California, July 26-28, 2015. 20 pages.

17. Determinants of rice farmers' utilization of agricultural information in centralThailand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aonngernthayakorn, Kijsart (author) and Pongquan, Soparth (author)
Format:: Journal article
Publication Date:: 2017
Published:: Thailand
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08723
Journal Title:: Journal of Agricultural and Food Information
Journal Title Details:: 18(1) : 25-43

18. Extension and tourism: previous efforts, current trends, and the future

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arbogast, Doug (author), Eades, Daniel (author), Goetz, Stephan (author), and Pan, Yuxuan (author)
Format:: Journal article
Publication Date:: 2022-05-09
Published:: United States: Clemson University Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12595
Journal Title:: Journal of Extension
Journal Title Details:: Vol. 60, Iss. 2
Notes:: 12pgs, This study highlights the results of a national survey of Extension land-grant and sea grant professionals designed to better understand their involvement in state/regional tourism programming and their perceptions of tourism related opportunities and challenges. This study demonstrates the breadth and importance of Extension’s tourism programing and continued challenges including limited investment and commitment by state institutions and the larger CES for core tourism program offerings. Investments in tourism programing are recommended as a way for Extension to maintain its relevancy, and better engage and address the community and economic development needs of traditional and emerging audiences.

19. Climate change typologies and audience segmentation among corn belt farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arbuckle, J.G. (author), Tyndall, J.C. (author), Morton, L.W. (author), and Hobbs, J. (author)
Format:: Online journal article
Publication Date:: 2017-05
Published:: USA: Soil and Water Conservation Society
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10145
Journal Title:: Journal of Soil and Water Conservation
Journal Title Details:: 72(3): 205-214
Notes:: 10 pages., Via online journal., Development of natural resource user typologies has been viewed as a potentially effective means of improving the effectiveness of natural resource management engagement strategies. Prior research on Corn Belt farmers’ perspectives on climate change employed a latent class analysis (LCA) that created a six-class typology—the Concerned, Uneasy, Uncertain, Unconcerned, Confident, and Detached—to develop a better understanding of farmer perspectives on climate change and inform more effective climate adaptation and mitigation outreach strategies. The LCA employed 34 variables that are generally unobservable—beliefs about climate change, experience with extreme weather, perceived risks of climate change, and attitudes toward climate action—to identify types. The research reported in this paper builds on this typology of Corn Belt farmers by exploring 33 measures of observable farm enterprise characteristics, land management practices, and farmer demographics to assess whether variations in these observable characteristics between the six farmer classes display systematic patterns that might be sufficiently distinctive to guide audience segmentation strategies. While analyses detected some statistically significant differences, there were few systematic, meaningful observable patterns of difference between groups of farmers with differing perspectives on climate change. In other words, farmers who believe that anthropogenic climate change is occurring, that it poses risks to agriculture, and that adaptive action should be taken, may look very much like farmers who deny the existence of climate change and do not support action. The overall implication of this finding is that climate change engagement efforts by Extension and other agricultural advisors should use caution when looking to observable characteristics to facilitate audience segmentation. Additional analyses indicated that the farmer types that tended to be more concerned about climate change and supportive of adaptive action (e.g., Concerned and Uneasy) reported that they were more influenced by key private and public sector actors in agricultural social networks. On the other hand, farmers who were not concerned about climate change or supportive of adaptation (e.g., the Unconcerned, Confident, and Detached groups, comprising between one-third and one-half of respondents) were less integrated into agricultural networks. This suggests that Extension and other agricultural advisors should expand outreach efforts to farmers who are not already within their spheres of influence.

20. Understanding corn belt farmer perspectives on climate change to inform engagement strategies for adaptation and mitigation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arbuckle, J.G. Jr. (author), Hobbs, J. (author), Loy, A. (author), Morton, L.W. (author), Prokopy, L.S. (author), and Tyndall, J. (author)
Format:: Online journal article
Publication Date:: 2014
Published:: Soil and Water Conservation Society
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10526
Journal Title:: Journal of Soil and Water Conservation
Journal Title Details:: 69(6): 505-516
Notes:: 12 pages., via online journal., Development of extension and outreach that effectively engage farmers in climate change adaptation and/or mitigation activities can be informed by an improved understanding of farmers’ perspectives on climate change and related impacts. This research employed latent class analysis (LCA) to analyze data from a survey of 4,778 farmers from 11 US Corn Belt states. The research focused on two related research questions: (1) to what degree do farmers differ on key measures of beliefs about climate change, experience with extreme weather, perceived risks to agriculture, efficacy, and level of support for public and private adaptive and mitigative action; and (2) are there potential areas of common ground among farmers? Results indicate that farmers have highly heterogeneous perspectives, and six distinct classes of farmers are identified. We label these as the following: the concerned (14%), the uneasy (25%), the uncertain (25%), the unconcerned (13%), the confident (18%), and the detached (5%). These groups of farmers differ primarily in terms of beliefs about climate change, the degree to which they had experienced extreme weather, and risk perceptions. Despite substantial differences on these variables, areas of similarity were discerned on variables measuring farmers’ (1) confidence that they will be able to deal with increases in weather variability and (2) support for public and private efforts to help farmers adapt to increased weather variability. These results can inform segmented approaches to outreach that target subpopulations of farmers as well as broader engagement strategies that would reach wider populations. Further, findings suggest that strategies with specific reference to climate change might be most effective in engaging the subpopulations of farmers who believe that climate change is occurring and a threat, but that use of less charged terms such as weather variability would likely be more effective with a broader range of farmers. Outreach efforts that (1) appeal to farmers’ problem solving capacity and (2) employ terms such as “weather variability” instead of more charged terms such as “climate change” are more likely to be effective with a wider farmer audience.

21. HortIM™: An online peer review system for horticultural teaching and Extension instructional materials

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arnold, Michael A. (author), Meyer, Mary H. (author), Rhodus, Tim (author), Barton, Susan S. (author), and Texas A&M University University of Minnesota The Ohio State University University of Delaware
Format:: Journal article
Publication Date:: 2017-04
Published:: United States: American Society for Horticultural Science
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10444
Journal Title:: HortTechnology
Journal Title Details:: 27(2) : 138-143
Notes:: 6 pages., Via online journal., Based on a survey of the American Society for Horticultural Science (ASHS), membership need was identified for an online peer review system to validate innovation and recognize excellence in science-based teaching and extension scholarship for promotion and tenure purposes. This system would also provide a clearinghouse for instructional materials of merit for use in classrooms, laboratories, and outreach education, which fall outside the parameters of the three academic journals of ASHS. It was determined HortTechnology already provided a valued outlet for peer review of manuscript style teaching and extension scholarship; however, a need was identified for a mechanism to provide peer review of instructional materials which did not conform to a traditional manuscript format. Herein we describe the process that led to the development and launch of HortIM™, a new peer review system for teaching and extension instructional materials. An online peer review process for juried assessment of instructional materials such as articles, bulletins, case studies, fact sheets, instructional videos, teaching modules, and laboratory exercises was developed. A beta test of initial solicited materials in each category was piloted resulting in an initial database of these scholarly materials. This activity culminated in an initial opening of the system for submissions in Fall 2016. This article documents the development of HortIM™, including the submission and review process.

22. Cooperative Extension competencies for the community engagement professional

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Atiles, Jorge Horacio (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA: University of Georgia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10552
Journal Title:: Journal of Higher Education Outreach and Engagement
Journal Title Details:: 23(1) : 107-127
Notes:: 22 pages., via online journal., The community engagement professional (CEP) plays a critical role in engaging faculty, staff, and students with communities. In order to do this in the most effective way, this essay advocates for CEPs to become familiar with the Cooperative Extension system and develop competency for engaging Extension personnel, even when those personnel are not a part of the CEP’s home institution. The essay extends the work of Dostilio et al. (2017) on preliminary competencies for the community engagement professional by identifying additional competencies, organized as knowledge, skill, and dispositions, that can help CEPs work with the Cooperative Extension system to maximize engagement opportunities for faculty, staff, and students. This essay also includes ideas for implementing competency training for CEPs. Conclusions include thoughts on preparing the community engagement professional to learn and collaborate with Cooperative Extension to enrich the academic experience and benefit the communities they serve.

23. Assessing learning regimes leading to sustainable intensification at the farm level: a new perspective for management assistance for family farms

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aurelie, Toillier (author), Baudoin, Alice (author), and Chia, Eduardo (author)
Format:: Paper
Publication Date:: 2014
Published:: Burkina Faso
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11346
Notes:: Paper presented during the 11th European International Farming System Association (IFSA) Symposium, "Farming systems facing global challenges: capacities and strategies," April 1-4, 2014, in Berlin, Germany. 11 pages in proceedings, The study involved "learning regime" as the set of mechanisms that are triggers for and lead to the acquisition of new knowledge and skills, allowing the head of the farm to improve production and management methods. Authors identified four types of regimes, calling into question the assumption of homogeneity of farmers' capabilities to change their routines to acquire new skills. Findings prompted suggestion that creating spaces for exchanges between producers who are at common stages of development or have similar problems, leveraging specific know-how of different ethnic groups and inter-cultural exchanges, and facilitating access to existing information in a given territory seem to be some of the many possible ways of strengthening existing dynamics of learning.

24. COVID-19 Pandemic: Implication on Nigeria Agriculture and Role of Extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ayi, N.A. (author)
Format:: Conference paper
Publication Date:: unknown
Published:: Nigeria: AJOL
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12442
Journal Title:: Journal of Agricultural Extension
Journal Title Details:: Vol. 26 No. 1
Notes:: Conference paper / journal article, The paper focused on COVID-19 pandemic, its implication on the Nigeria agriculture and the role of extension. The review uncovered a subtle but undeniable negative impact on all the value chain of the Nigeria agriculture. One of the most important factors that may avert this negative impact is agricultural extension service. With lockdown, travel ban and social distancing, the way out becomes technology. Government and institutions at all levels should intentionally deploy technology tools to aid effective agricultural extension service to farmers.

25. The soybean campaign in Nigeria: an experience with the mass media approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Babaleye, Taye (author)
Format:: Abstract
Publication Date:: unknown
Published:: Nigeria
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: C18651
Journal Title:: IAALD Quarterly Bulletin
Journal Title Details:: 44(1-2)

26. A new lens: using the policy, systems, and environmental framework to guide community development

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Backman, Caroline (author), Rome, Clea (author), Ryser, Laura (author), Sero, Rebecca (author), and Hansen, Debra (author)
Format:: Journal Article
Publication Date:: 2022-06-16
Published:: United States: Clemson University Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12613
Journal Title:: Journal of Extension
Journal Title Details:: V. 60, Iss. 2
Notes:: 7 pgs, Extension is uniquely positioned to deliver data-driven solutions to complex community issues with University applied research, particularly through crises like COVID-19. Applying the Policy, Systems and Environmental (PSE) framework to community development is an effective, innovative approach in guiding Extension leaders to create, document, and share long-term transformative change on challenging issues with stakeholders. Beyond the public health sector, applying a PSE approach to community development provides leverage points for population-level benefits across sectors. This article describes current public health approaches, methodologies, and how the PSE framework translates to other programs with four examples of high-impact, systems level Extension projects.

27. Utilization of agricultural information on Ere Agbe radio broadcasts among farmer-listeners in Oke-Ogun area of Oyo State, Nigeria

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Badiru, Idris Olabode (author), Akande, Molayo Elizabeth (author), and Ladigbolu, Temitope Adejoju (author)
Format:: Journal article
Publication Date:: 2016
Published:: Nigeria
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08717
Journal Title:: Journal of Agricultural and Food Information
Journal Title Details:: 17(2-3) : 140-150

28. Information-seeking practices of county Extension agents

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bailey, Nikki (author), Hill, Alexandra (author), and Arnold, Shannon (author)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06058
Journal Title:: Journal of Extension
Journal Title Details:: 52(3) : 3RIB1
Notes:: 5 pages

29. Model Integrated Pest Management Program Delivery for Community Gardeners

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barrett, Eric (author / Ohio State University Extension), Kowalski, Jacqueline (author / Ohio State University Extension), and Ohio State University
Format:: Online journal article
Publication Date:: 2018-12
Published:: USA: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10117
Journal Title:: Journal of Extension
Journal Title Details:: 56(7)
Notes:: 5 pages., via online journal, The growth of community gardens has created new opportunities for urban Extension personnel at a time when staffing resources continue to decline. To serve the integrated pest management (IPM) needs of community gardening populations, Extension educators in two urban counties developed an on-site program involving a demonstration kit and planning protocol that Extension educators, program staff, and master gardener volunteers can use to teach IPM. The program provides practical, research-based information to community gardeners, allows Extension to maintain a presence in urban centers, and provides outreach to audiences who may not have used Extension resources historically.

30. A community approach: digital innovations for extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bascombe, Keron (author)
Format:: Journal article
Publication Date:: 2019
Published:: International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11612
Journal Title:: Spore
Journal Title Details:: 194 : 26-28
Notes:: 3 pages., Online from publisher website., Following a training course in technology stewardship, actors in the Caribbean's agri-food sector are implementing ICT approaches to provide agricultural advice and support to their local communities

31. Communicating with 4-H stakeholders: examining social media use in rural and urban Programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beattie, P. N. (author), Lamm, A. J. (author), Bunch, J. C. (author), and Lundy, L. K. (author)
Format:: Online journal article
Publication Date:: 2019-03
Published:: USA: The American Association for Agricultural Education
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10454
Journal Title:: Journal of Agricultural Education
Journal Title Details:: 60(1): 202-223
Notes:: 22 pages, via online journal, Traditionally, 4-H agents have been communicating with stakeholders through newsletters; either in print or online. 4-H agents have used social media as an additional tool to communicate with their stakeholders since its introduction. Social media communication can help maintain or increase stakeholder involvement in the 4-H program because a large percentage of the population is active on social media. Using Uses and Gratifications Theory and Diffusion of Innovations Theory as frameworks, this study sought to determine how Florida 4-H agents engaged with their stakeholder audiences using social media, and vice versa. The uses and gratifications motivations for engaging in media were used to understand what motivations were used to engage their audience and what type of posts (according to motivation) stakeholders were engaged in most. The diffusion of innovations innovation-decision process helped to understand the audiences’ decision to engage in posts dependent upon the motivation used. The results of this study concluded the selected 4-H programs differed in the content that they posted but the 4-H stakeholders did not differ in how they engaged in their respective programs posts.

32. Assessing Florida Early career extension faculty's adoption of design principles to communicate messages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beattie, Peyton N. (author), Benge,Matt (author), Telg, Ricky W. (author), and Lundy, Lisa K. (author)
Format:: Journal article
Publication Date:: 2022-11-13
Published:: USA: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12716
Journal Title:: Journal of Applied Communication
Journal Title Details:: Vol 106, Iss.3
Notes:: 10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.

33. Community climate conversations: engaging and empowering local action in a changing world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beery, Thomas (author), Schmitt, Kristen (author), McDonnell, Julie (author), and Moore, Tansey (author)
Format:: Online journal article
Publication Date:: 2019-12
Published:: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11151
Journal Title:: Journal of Extension
Journal Title Details:: 57(6)
Notes:: 16 pages., Article # 6FEA3, via online journal., We examined how the Twin Ports Climate Conversations (TPCC), a community-based climate communication project, is influencing local climate awareness and response. A survey of TPCC participants and subsequent roundtable discussion event were used to explore program impacts, outcomes, and future directions. Results showed that the TPCC project has been effective at increasing awareness and facilitating contacts and may be leading to actions that range from information sharing to personal behavioral changes. Future directions include engaging new audiences and promoting more on-the-ground climate action. TPCC can serve as a model to help other communities start cross-sectoral climate conversations.

34. Review on gendered perspective of household's participation in agricultural activities in Ethiopia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Belay, Fenet (author) and Oljira, Alemayehu (author)
Format:: Journal article
Publication Date:: 2019-01
Published:: Ethiopia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11999
Journal Title:: Journal of Agricultural Extension and Rural Development
Journal Title Details:: 11(1) : 1-10
Notes:: 10 pages, Online via UI Library electronic subscription. Open access., "This paper re-affirms that women make essential contributions to agriculture and rural enterprises across the developing world. But there is much diversity in women's roles and over-generalization undermines policy relevance and planning."

35. Puppets go to the country

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beltran, Luis Ramiro (author)
Format:: Report
Publication Date:: n/d
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03125
Notes:: Visual Aids in Agricultural Extension Series, Scientific Communication Service of the Inter-American Institute of Agricultural Sciences of the Organization of American States. 39 pages.

36. Networked learning for agricultural extension: a framework for analysis and two cases

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bennett, M. John (author) and Starasts, Anna (author)
Format:: Online journal article
Publication Date:: 2017-05-24
Published:: Australia: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10131
Journal Title:: Journal of Agricultural Education and Extension
Journal Title Details:: 23(7) : 399-414
Notes:: 17 pages., Via online journal., Purpose: This paper presents economic and pedagogical motivations for adopting information and communications technology (ICT)-mediated learning networks in agricultural education and extension. It proposes a framework for networked learning in agricultural extension and contributes a theoretical and case-based rationale for adopting the networked learning paradigm. Design/methodology/approach: A review of the literature highlights the economic and pedagogical need for adopting a networked learning approach. Two examples are described to instantiate the language for learning networks: a small community of farmers in India and large Twitter community of Australian farmers. Findings: This paper reviews evidence that successful networked learning interventions are already occurring within agricultural extension. It provides a framework for describing these interventions and for helping future designers of learning networks in agricultural extension. Practical implication: Facilitation of learning networks can serve to achieve efficient agricultural extension that connects farmers across distances for constructivist learning. To realize these benefits, designers of learning networks need to consider set design, social design and epistemic design. Theoretical implication: This paper contributes a theoretical framework for designing, implementing and analysing learning networks in agriculture. It does this by integrating existing ideas from networked learning and applying them to the agricultural context through examples. Originality/value: This paper contributes an understanding of the value of networked learning for extension in terms of economic and pedagogical benefits. It provides a language for talking about learning networks that is useful for future researchers and for practitioners.

37. Salt blocks and mental blocks

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bentley, Jeff (author)
Format:: Article
Publication Date:: 2014-03-16
Published:: Malawi
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05737
Notes:: "Blog Stories on Extension." Online via the website of AgroInsight, Ghent, Belgium. 2 pages., Example of negative results from a top-down approach to Extension teaching.

38. The truth of local language

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bentley, Jeff (author)
Format:: Report
Publication Date:: 2014-10-26
Published:: Mali
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05740
Notes:: "Blog stories on Extension" Online from AgroInsight, Ghent, Belgium.

39. Describing North Dakota small farmers and their connection with extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Berg, Lindy (author), Marx, Adam A. (author), and Hoffman, Travis W. (author)
Format:: Journal article
Publication Date:: 2022
Published:: USA: American Association for Agricultural Education
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12670
Journal Title:: Journal of Agricultural Education
Journal Title Details:: Vol. 63, N. 3
Notes:: 17 pages, Small farms and small farmers are a growing sector of the agricultural economy nationwide. Notably, small farms are influenced by similar antagonists to the success of their business as large, concentrated operations, but they experience it differently. The purpose of this study was to describe small farms and farmers in North Dakota to assist North Dakota State University Extension in defining their needs for programming development. We found that nearly 45% of small farmer respondents are women. Small farmers prefer to access information for their operations in a variety of ways but like to engage with Extension through more direct and personal means. Recommendations include developing programming targeted at female farmers and organizing Extension information resources targeted at small farm needs, specifically.

40. Farmers' perception about quality of planted seed yam and their preferences for certified seed yam in Ghana

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Boadu, Paul (author), Aidoo, Robert (author), Ohene-Yankyera, Kwasi (author), Kleigh, Ulrich (author), Abdoulaye, Tahirou (author), Maroya, Norbert (author), Orchard, John (author), and Bekoe, Stephen (author)
Format:: Journal article
Publication Date:: 2018
Published:: Ghana
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11664
Journal Title:: International Journal of Food and Agricultural Economics
Journal Title Details:: 06(3) : 71-83
Notes:: 14 pages., Online via AgEconSearch., Results of surveying among 380 yam farmers indicated that farmers generally agree that use use of certified seed yam would help to improve yield because of minimum to no disease/pest infestation. Farmer educational level, experiences, access to extension services and household incomes were factors influencing farmers' perception about quality of seed yam cultivated. Authors recommended promotion of farmer education through increased access to extension services.

41. Decoding agricultural digitalisation in Africa

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Boloh, Yanne (author) and Cartmell-Thorp, Susanna (author)
Format:: Journal article
Publication Date:: 2019
Published:: International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU Wageningen, The Netherlands
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11615
Journal Title:: Spore
Journal Title Details:: 194 : 4-7
Notes:: 4 pages., Online from publisher., "For the first time, a landmark report on digitalisation for agriculture (D4Ag) in Africa compiles and highlights data on digital solutions that are enabling the transformation of African agriculture."

42. Framing the farm bill: interests, ideology, and the agricultural act of 2014

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bosso, Christopher (author)
Format:: Book
Publication Date:: 2017
Published:: United States: University Press of Kansas, Lawrence, Kansas.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08907
Notes:: 200 pages.

43. Adapting yet not adopting? Conservation agriculture in Central Malawi

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bouwman, T.I. (author), Andersson, J.A. (author), and Giller, K.E. (author)
Format:: Journal article
Publication Date:: 2021-02-28
Published:: United States: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12487
Journal Title:: Agriculture, Ecosystems & Environment
Journal Title Details:: Vol. 307
Notes:: 12 pages, Conservation Agriculture (CA) has been widely promoted as a pathway to sustainably intensify agriculture in sub-Saharan Africa (SSA). Yet despite decades of promotion, CA uptake in SSA remains sparse with only few analyses of its impacts on farming and rural livelihoods. This study, which focuses on areas in Central Malawi considered to have a relatively high uptake of CA, uses analyses of satellite images, field observations, interviews with farmers, extension workers and other people involved in CA promotion, as well as a household survey, to investigate how CA has been adapted. We find that the three CA principles – (1) continuous minimum tillage, e.g. no-ridging, (2) permanent ground cover, and (3) crop rotation/intercropping – were not practiced as intended. First, one-third of non-ridged land was tilled during the growing season, and half was again ridged in the following season. Second, unless crop residues were added, the soil’s surface of non-ridged plots was usually bare at planting, causing weed control problems, and an increased risk of erosion. Most farmers added large volumes of crop residues to their non-ridged plots. They collected these from the surrounding fields, but this practice severely restricted the size of these plots. Third, crop rotation/intercropping was practiced less when farmers stopped ridging. Thus overall, very few farmers practised all of the three CA principles simultaneously. CA promotion appeared to only increase yields on plots where mulch was added, but this practice is not scalable. CA promotiondoes not seem to have provided substantial benefits for overall farm productivity, labour-savings or soil cons

44. Planning for successful student experiences: developing interns into future employees

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bowie, Maria (author / University of Georgia) and Tedrow, Amanda (author / University of Georgia)
Format:: Presentation
Publication Date:: 2018-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09905
Notes:: Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 19 pages. PowerPoint slides.

45. Comparison of extension personnel and supervisor perceptions of communications activities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
Format:: Journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(4)
Notes:: 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.

46. Exploring producer innovation adoption using an Extension-led trialing program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bowman, Brittany B. (author), Denny, Marina D. (author), Stone, Amanda E. (author), and Mississippi State University
Format:: Online journal article
Publication Date:: 2020-02
Published:: United States: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11359
Journal Title:: Journal of Extension
Journal Title Details:: 58(1)
Notes:: 7 pages., via online journal, There are approximately 65 dairy farms in Mississippi (Gregory, 2019) with an estimated annual milk value of $26 million (Mississippi Farm Bureau, n.d.). Mastitis is the most expensive disease in the dairy industry (Neeser, Hueston, Godden, & Bey, 2006) and can decrease milk production by 1,181 kg per lactation in multiparous cows (Wilson et al., 2004). Clinical mastitis accounts for the largest use of antibiotics in livestock species (Thomson, Rantala, Hautala, Pyörälä, & Kaartinen, 2008), a circumstance that raises concerns of antimicrobial resistance (Pol & Ruegg, 2007; Wang et al., 2015) and increases producer expenses due to purchasing antibiotics and discarding milk during treatment (Rollin, Dhuyvetter, & Overton, 2015). On-farm bacteriological culturing (OFBC) enables producers to distinguish among broad categories of microorganisms with great accuracy and provides results within 24 hr, versus approximately a week when cultures are sent to a laboratory (Down, Bradley, Breen, & Green, 2017). Despite the availability of several viable OFBC systems, adoption of OFBC in Mississippi has been limited. The purpose of the study reported here was to implement and evaluate an OFBC pilot test with a small sample of Mississippi dairy producers. The objectives of the study were to identify reasons for producers' lack of OFBC adoption, to explore change in producers' knowledge and perceptions of OFBC before and after trial, and to assess the effectiveness of an Extension-led trialing program relative to OFBC adoption.

47. Cleaner and greener livestock production: appraising producers' perceptions regarding renewable energy in Iran

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bozorgparvar, Elham (author), Yazdanpanah, Masoud (author), Forouzani, Masoumeh (author), Khosravipour, Bahman (author), and Khuzestan Agricultural Sciences and Natural Resources University, Mollasani, Ahvaz, Iran
Format:: Journal article
Publication Date:: 2018-08-27
Published:: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10859
Journal Title:: Journal of Cleaner Production
Journal Title Details:: 203 : 769-776
Notes:: 8 pages., Via Science Direct., This paper aims to use a comprehensive modeling framework to investigate the intention of Iranian livestock producers to deploy renewable energies on their farms to mitigate climate change. A survey was conducted in southern Iran using a random sample of farmers (n = 140). Structural equation modeling showed that attitude, moral norm, subjective norm, and perceived behavioral control are significant predictors of farmers' intention to use renewable energies. Attitude was determined by positive affect and perceived benefits, and moral norm was determined by perceived benefits, perceived cost, and outcome efficacy. The findings not only have public policy implications for promoting the use of renewable energies by farmers in Iran, but also contribute to the literature on environmental psychology, renewable energy, and pro-environmental behavior in a non-Western country.

48. Cooperative extension and sustainability outreach: programmatic successes, administrative support, and areas for improvement

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brain McCann, Roslynn (author), Apel, Mark (author), Dove, Clark (author), Madhosingh-Hector, Ramona (author), Kipp Searcy, Jennison (author), and Kay, David (author)
Format:: Online journal article
Publication Date:: 2020-02
Published:: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11351
Journal Title:: Journal of Extension
Journal Title Details:: 58(1)
Notes:: 13 pages., Article #:v58-1a2, via online journal., According to the 2018 Intergovernmental Panel on Climate Change, without urgent global changes, climate catastrophe caused by warming of greater than 1.5°C will occur by 2030, endangering the planet's capacity to sustain human populations and livelihoods. The National Network for Sustainable Living Education administered a national survey in January 2017 to assess how well-positioned Extension is to address sustainability in the communities the organization serves. Educators from 40 states responded, and 1,395 usable surveys were received. Survey results will help Extension employees discover opportunities for innovation and relevancy in their programming.

49. Utah farm-chef-fork: building sustainable local food connections

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brain, Roslynn (author), Curtis, Kynda (author), and Hall, Kelsey (author)
Format:: Journal article
Publication Date:: 2015-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06397
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 46(1) : 1-10

50. Development of a university undergraduate course sequence about the Extension system

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Braverman, Marc T. (author), Gunter, Katherine (author), Galloway, Robin (author), Moore, Karlie J. (author), Hoel, Brandi (author), and Rennekamp, Denise (author)
Format:: Journal article
Publication Date:: 2014-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06063
Journal Title:: Journal of Extension
Journal Title Details:: 52(2) : 2FEA3
Notes:: 9 pages., Describes two courses: "Community Education and Practices: the Extension System" and a summer course, "Community Education and Action: Observations of Extension Programs."

51. Burger King ditches TV ad, asks leading extension scientist for help

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brooks, Rhonda (author)
Format:: Journal article
Publication Date:: 2020-07-22
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11910
Journal Title:: Drovers
Notes:: Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."

52. Agricultural research capacity and extension linkages in Myanmar: assessment and recommendations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Broughton, Duncan (author) and Win, Su Su (author)
Format:: Research summary
Publication Date:: 2019
Published:: Myanmar: Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11673
Notes:: 7 pages., Feed the Future Innovation Lab for Food Security Policy, Research Paper 131, Burma Food Security Policy Project (FSPP)., Analysis revealed that Myanmar has one of the smallest, most underfunded agricultural research systems in Southeast Asia. It is cited as having critical gaps in research capacity, an agricultural research capacity that is highly fragmented, weak linkages between research and extension at local level, and lack of overall strategy for development of agricultural research and extension. Strong economic justification was cited for higher rates of investment in agricultural research, along with recommendations for action.

53. Constraints to the utilisation of conservation agriculture in Africa as perceived by agricultural extension service providers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brown, Brendan (author), Nuberg, Ian (author), Llewellyn, Rick (author), and School of Agriculture, Food and Wine, The University of Adelaide CSIRO Agriculture
Format:: Journal article
Publication Date:: 2018
Published:: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10460
Journal Title:: Land Use Policy
Journal Title Details:: 73: 331-340
Notes:: 10 pages., Via online journal., Conservation Agriculture (CA) is a knowledge-intensive set of practices which requires substantial access to functional agricultural extension services to enable utilisation. Despite this importance, the perspectives of those providing extension services to smallholder farmers have not been fully investigated. To address this, we qualitatively explore the perspectives of agricultural extension providers across six African countries to understand why uptake of CA has been limited, as well as the institutional changes that may be required to facilitate greater utilisation. Across the diversity of geographical, political and institutional contexts between countries, we find multiple commonalities in the constrained utilisation of CA by smallholder farmers, highlighting the difficulties non-mechanised subsistence farmers face in transitioning to market-oriented farming systems such as CA. The primary constraint relates to the economic viability of market-oriented farming where farmers remain in low input and low output systems with limited exit points. The assumed exit point used by CA programs appears to have led to a culture of financial expectancy and reflects a continuation of top-down extension approaches with inadequate modification of CA to the contextual realities of subsistence farmers. If African agricultural systems are to be sustainably intensified, we find a need for greater flexibility within extension systems in the pursuit of sustainable intensification. If extension systems are to persist with CA, it will need to be promoted through more transitional pathways that disaggregate the CA package, and with that there is a need for the provision of a mandate to, and necessary funding for, more participatory extension services.

54. The Food Factor: Perceptions of the brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brubaker, McKayla (author), Settle, Quisto (author), Downey, Laura (author), Hardman, Alisha (author), and Oklahoma State University Mississippi State University
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10246
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(3)
Notes:: 19 pages., Via online journal., Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency, perceptions and skills learned related to watching The Food Factor, and their nutrition-related behaviors. Non-viewers were also asked about their perceptions of The Food Factor between branded and non-branded The Food Factor episodes. This study found the The Food Factor brand lacked brand recognition and recall. However, the respondents had a slightly positive perception of the brand. Overall, this study could not conclude that branding of the episodes was making a difference in non-viewers’ perceptions, despite the fact that many previous studies have identified branding as an important strategy in social marketing. Recommendations include a consistent and increased use of the brand, such as subtitles or logos, and future research on the use of branding in social marketing program, social marketing in Extension, and the role of branding in mass media programs.

55. Information empowers vegetable supply chain: A study of information needs and sharing strategies among farmers and vendors

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bu Zhong (author), Fan Yang (author), Yen-Lin Chen (author), and College of Communication, Pennsylvania State University Department of Agricultural Economics, Sociology, and Education, College of Agricultural Sciences, Pennsylvania State University
Format:: Journal article
Publication Date:: 2015
Published:: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10462
Journal Title:: Computers and Electronics in Agriculture
Journal Title Details:: 117: 81-90
Notes:: 10 pages., Via online journal., Agricultural extension systems often fail due to inadequate knowledge of farmers’ information needs and sharing strategies. This study aims to meet an urgent need of studying information needs and sharing strategies among vegetable farmers and vendors in Chengdu, China, whose results might be used in building a center of agricultural information disseminating vegetable production and marketing information. The findings disclose interesting differences between the farmers and vendors regarding their willingness to join such a center, information needs, sharing strategies and preferred information sources. Ample evidences justify the construction of the proposed center of agricultural information, which should not only empower the vegetable farmers and vendors but also enhance the efficiency of the existing vegetable supply chain and food security. Cross-discipline research involving both agriculture and communication scholars, like this, should shed more insights on working out strategies to cope with agricultural challenges.

56. North Carolina Cooperative Extension professionals' climate change perceptions, willingness and perceived barriers to programming: an educational needs assessment

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burnett, Rachel E. (author), Vuola, Aaron J. (author), Megalos, Mark A. (author), Adams, Damian C. (author), and Monroe, Martha C. (author)
Format:: Journal article
Publication Date:: 2014-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06066
Journal Title:: Journal of Extension
Journal Title Details:: 52(1) : 1RIB1
Notes:: 8 pages.

57. Kerry J. Byrnes full profile

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrnes, Kerry J. (author)
Format:: Biography
Publication Date:: 2016
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07854
Notes:: Career summary. 9 pages.

58. The evolution of the MasAgro hubs: responsiveness and serendipity as drivers of agricultural innovation in a dynamic and heterogeneous context

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Camacho-Villa, Tania Carolina (author), Almekinders, Conny (author), Hellin, Jon (author), Martinez-Cruz, Tania Eulalia (author), Rendon-Medel, Roberto (author), and International Maize and Wheat Improvement Center, Mexico, D.F. Wageningen University, The Netherlands Universidad Autónoma Chapingo, Mexico Universidad Autónoma de Chiapas University of Bonn, Germany
Format:: Online journal article
Publication Date:: 2016-10-17
Published:: Mexico: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10955
Journal Title:: Journal of Agricultural Education and Extension
Journal Title Details:: 22(5) : 455-470
Notes:: 17 pages, via online journal, Purpose: Little is known about effective ways to operationalize agricultural innovation processes. We use the MasAgro program in Mexico (which aims to increase maize and wheat productivity, profitability and sustainability), and the experiences of middle level ‘hub managers’, to understand how innovation processes occur in heterogeneous and changing contexts. Design/methodology/approach: We use a comparative case study analysis involving research tools such as documentary review, key informant interviews, focus group discussions, and reflection workshops with key actors. Findings: Our research shows how a program, that initially had a relatively narrow technology focus, evolved towards an innovation system approach. The adaptive management of such a process was in response to context-specific challenges and opportunities. In the heterogeneous context of Mexico this results in diverse ways of operationalization at the hub level, leading to different collaborating partners and technology portfolios. Practical implications: MasAgro experiences merit analysis in the light of national public efforts to transform agricultural advisory services and accommodate pluralistic agricultural extension approaches in Latin America. Such efforts need long-term coherent macro level visions, frameworks and support, while the serendipitous nature of the process requires meso-level implementers to respond and adapt to and move the innovation process forward. Originality/value: This paper contributes to the debate on how to operationalize large programs by showing that the innovation support arrangements enacted in the field should allow for diversity and have a degree of flexibility to accommodate heterogeneous demands from farmers in different contexts as well as continuous changes in the politico- institutional environment.

59. Evaluating promotional efforts for driving traffic to an extension outreach website

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Campbell, Tim (author), Shaw, Bret (author), Rao, Amulya (author), and Klink, Jenna (author)
Format:: Online journal article
Publication Date:: 2019-06
Published:: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10607
Journal Title:: Journal of Extension
Journal Title Details:: 57(3)
Notes:: 7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.

60. The Adoption of food safety practices and the implications of regulation for small scale farms

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Canales, Elizabeth (author), Silva, Juan (author), and Anderson, Joy (author)
Format:: Journal article
Publication Date:: 2022-06-16
Published:: USA: Clemson University Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12604
Journal Title:: Journal of Extension
Journal Title Details:: V. 60, N.2
Notes:: 10 pages, In this article we examine the adoption of food safety practices among produce growers in the south and discuss implications of food safety regulations in the U.S. Produce growers have adopted standard food safety practices to varying degrees, but there is still an adoption gap, particularly among small scale operations. Market-driven and regulatory food safety enforcement continues to tighten, and this can further hinder market access for small scale producers.

61. Successful collaborations between extension and nonprofits: factors contributing to effective alliances

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carnes, Chelsea (author), Jones, Jennifer A. (author), Pracht, Dale (author), and Simonne, Eric (author)
Format:: Online journal article
Publication Date:: 2019-04
Published:: USA: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10423
Journal Title:: Journal of Extension
Journal Title Details:: 57(2)
Notes:: 10 pages., Article # 2FEA3, Via online journal., There are many potential advantages to collaborations between Extension and nonprofit organizations; however, it is unclear what factors contribute to a successful collaboration. We used an exploratory cross-comparative case study design to analyze four cases of highly successful Extension/nonprofit collaborations in one area in Florida. Using both deductive and inductive analysis processes, we identified several factors that contributed to the success of these partnerships: alignment of goals, longevity, informal adaptable partnering, relevant Extension agent background, delegation of tasks, marketability and fun, and relationship building. Exploration of these factors can inform future studies and has immediate, practical implications for Extension agents.

62. The Malian union of cotton and food crop producers : its current and potential role in technology development and transfer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carney, Diana (author), Bingen, Jim (author), and Dembele, Edmond (author)
Format:: Paper
Publication Date:: unknown
Published:: Mali: Overseas Development Institute, Overseas Development Administration, International Service for National Agricultural Research (ISNAR)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C19974
Notes:: Burton Swanson Collection, 32 pages

63. The impact of agricultural knowledge transfer resources on farm level profitability during the economic recession - a quantitative study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cawley, A. (author), O'Donoghue, C. (author), Heanue, K. (author), Hilliard, R. (author), and Sheehan, M. (author)
Format:: Journal article
Publication Date:: 2019
Published:: Ireland
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10411
Journal Title:: Journal of Agricultural Education and Extension
Notes:: Purpose: The impact of agricultural knowledge transfer (KT) is related to the access to and the quality of services available. Within this context, the allocation of resources in terms of KT offices and the number of advisers are important considerations for understanding KT impact. This quantitative study evaluates the impact of KT resources on farm profitability for clients in Ireland during the recessionary period 2008–2014. Design/Methodology: Teagasc, the public KT service provider in Ireland, experienced significant office closures (43%) and a reduction in advisers (38%) during the economic crisis, yet client numbers declined only slightly (4.5%). Administrative data are merged with a panel data set on farm-level performance to evaluate the impact through Random Effects estimation. Findings: The results show that clients gained a 12.3% benefit to their margin per hectare over the period. However, there was a negative effect of 0.2% for each additional client assigned to the adviser which averaged at 9.6%. Practical Implications: The quantitative findings provide a measure of impact that represents the value for money for the KT service. The key implication is that the client ratio for advisers should be considered when allocating resources and lower ratios would positively impact client margins. Theoretical Implications: This article outlines the value of quantitative studies to estimate impact in a clear translatable manner which can aid the policy discussion around resource deployment. Originality/Value: This study evaluates the impact of KT during a recessionary period when resources were constrained, and uses client ratios to examine the spatial effects.

64. Reorienting Priorities of Extension and Advisory Services in India during and Post COVID-19 Pandemic: A Review

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chander, Mahesh (author) and Rathod, Prakashkumar (author)
Format:: Journal article
Publication Date:: 2020-07-01
Published:: India: Indian Journal of Extension Education
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 294 Document Number: D12489
Journal Title:: Indian Journal of Extension Education
Journal Title Details:: Vol. 56 (3)
Notes:: Extension and Advisory Services (EAS) are delivered by millions of extension professionals representing the public, private and civil society located across the globe and have been helping in addressing farmers’ needs over the years, including during COVID-19 pandemic situation. However, public sector has been a major agency dealing with EAS in India and is facing several challenges and constraints to fulfil the demands of farmers on timely basis. The challenge today is to change the organizational culture to incorporate innovation as a core value and to institutionalize the emerging paradigms. Further, different strategies and measures need to be taken to ensure timely and quality EAS by reorienting extension priorities in such emergency situations and later too. In this context, an effort to review the extension mechanism across India and also has focused on reorienting extension priorities post COVID-19 scenario. The study has highlighted on strengthening extension and feedback mechanism, improving research-extension linkages, capacity building, public-private partnership (PPP), developing infrastructure, mass media support and use of Information and Communication Technologies (ICTs) etc. to improve the efficiency as the time demands. The paper concludes that reorienting extension priorities is very essential with a vast network of various stakeholders by adapting effective approaches like utilization of social media, human resource development, PPP, farmer groups etc. during and post pandemic scenario. Further, empirical efforts are also needed to develop reliable, location-specific, participatory, gender-sensitive and inexpensive extension methodologies and materials to meet the demands during such crisis. Further, developing countries like India have to invest in terms of various resources like financial, human resource etc. for promoting higher productivity and sustainability through EAS.

65. The contribution of the University of California Cooperative Extension to California's agricultural production

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chatterjee, Diti (author), Dinar, Ariel (author), Gonzalez-Rivera, Gloria (author), and University of California
Format:: Online journal article
Publication Date:: 2019-08-22
Published:: United States: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10976
Journal Title:: The Journal of Agricultural Education and Extension
Journal Title Details:: 25(5) : 443-467
Notes:: 26 pages, via online journal, Purpose This paper is concerned with the impact of the University of California Cooperative Extension (UCCE) on regional productivity in California agriculture. UCCE is responsible for agricultural research and development (R&D), and dissemination of agricultural know-how in the state. Method/methodology/approach We estimate the effect of UCCE on county-level agricultural productivity for the years 1992–2012, using an agricultural production function with measures of agricultural extension inputs alongside the traditional agricultural production inputs at the county level. Findings Results show a positive impact of UCCE through its stock of depreciated expenditures. For an additional dollar spent on UCCE expenditures stock, agricultural productivity, measured as value of sales at the county level, improves by $1–9 per acre of farmland for knowledge/expenditure depreciation rates between 0 and 20 percent. Practical implications Results suggest that county differences in productivity could affect extension expenditures. The high level of contribution found in the results would be especially useful during a period of political pressure to reduce public spending for agricultural extension in the state. Theoretical implications Theoretical implications suggest that agricultural systems with higher level of knowledge depreciation are associated with higher resulting incremental agricultural productivity per an additional dollar spent on UCCE expenditures stock. This suggests that extension policy should consider also the agricultural system (crop mix). Originality We use original budgetary data that was collected especially for answering our research questions from archives of UCCE. We estimate impact of extension at the county level in California, on the value of agricultural sales (of crops and livestock). We developed an extension expenditure stock, using current and past expenditures data, and different depreciation rates, following the theory of Knowledge Production Function.

66. Factors influencing adoption of improved maize seed varieties among smallholder farmers in Kaduna State, Nigeria

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chete, Oluwatoyin Bukola (author)
Format:: Journal article
Publication Date:: 2021-06-30
Published:: International: Academic Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12204
Journal Title:: Journal of Extension and Rural Development
Journal Title Details:: Vol.13(2)
Notes:: 8 pages., This study ascertained factors influencing adoption of improved maize seed varieties in three local government areas of Kaduna State, North-central Nigeria. It collected cross-sectional data for a sample of 180 randomly selected farming households across three local government areas of the State in 2015/16. Both descriptive and inferential analyses were performed on the data. The descriptive statistics differentiated adopters from non-adopters, while the inferential analysis involved estimation of a logit model to determine factors driving adoption of improved maize seed varieties in the study areas. The results of the descriptive analysis show significant mean differences between adopters and non-adopters regarding several farm households’ characteristics. The model results reveal that adoption of improved maize seed varieties among the households was positively influenced by age, household size, level of education, farming experience, labour availability, contacts with extension agents, farm size, off-farm income and membership of associations. Thus, the study concluded that improving farmers’ education, expanding coverage and depth of extension services and strengthening farmer associations are useful policy actions for promoting adoption of improved maize varieties. It is also important to address availability, accessibility and affordability issues constraining adoption, enhance credit access and mitigate risk perceptions. The link between researchers and innovators and the farmers who are the off-takers of their outputs should be reinforced to increase maize productivity in order to satisfy national demand and promote food security.

67. Videos and podcasts for delivering agricultural extension: achieving credibility, relevance, legitimacy and accessibility

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chivers, Charlotte-Anne (author), Bliss, Katie (author), Boon, Auvikki de (author), Lishman, Lydia (author), Schillings, Juliette (author), Smith, Rachel (author), and Rose, David Christian (author)
Format:: Journal article
Publication Date:: 2022-11-07
Published:: UK: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12630
Journal Title:: The Journal of Agricultural Education and Extension
Journal Title Details:: Online
Notes:: 26 pgs, To explore the perceived credibility, relevance, legitimacy and accessibility of videos and podcasts in farm extension.

68. The social media marketing map (part 1): a tool to empower the digital leaders of Extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Christensen, Amanda (author), Hill, Paul (author), and Horrocks, Sidney (author)
Format:: Journal article
Publication Date:: 2015-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06344
Journal Title:: Journal of Extension
Journal Title Details:: 53(4) Article 4TOT3
Notes:: 3 pages.

69. Supporting advisory services for smart farming: digitalising extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cline, Tiane (author)
Format:: Article
Publication Date:: 2019
Published:: Ethiopia: Technical Centre for Agricultural and Rural Cooperation, ACP-EU Wageningen, The Netherlands
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11609
Journal Title:: Spore
Journal Title Details:: 194 : 18-22
Notes:: 5 pages., September-November issue via online., Digitalisation is improving the agricultural extension system by providing services at the right time, and facilitating adoption of new agronomic practices, resulting in yield improvements and higher incomes for farming households.

70. How have smallholder farmers used digital extension tools? Developer and user voices from Sub-Saharan Africa, South Asia and Southeast Asia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coggins, Sam (author), McCampbell, Mariette (author), Sharma, Akriti (author), Sharma, Rama (author), Haefele, Stephen (author), Karki, Emma (author), Hetherington, Jack (author), Smith, Jeremy (author), and Brown, Brendan (author)
Format:: Journal article
Publication Date:: 2022-03-01
Published:: United States: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12486
Journal Title:: Global Food Security
Journal Title Details:: Vol. 32
Notes:: 10 pages, Digital extension tools (DETs) include phone calls, WhatsApp groups and specialised smartphone applications used for agricultural knowledge brokering. We researched processes through which DETs have (and have not) been used by farmers and other extension actors in low- and middle-income countries. We interviewed 40 DET developers across 21 countries and 101 DET users in Bihar, India. We found DET use is commonly constrained by fifteen pitfalls (unawareness of DET, inaccessible device, inaccessible electricity, inaccessible mobile network, insensitive to digital illiteracy, insensitive to illiteracy, unfamiliar language, slow to access, hard to interpret, unengaging, insensitive to user's knowledge, insensitive to priorities, insensitive to socio-economic constraints, irrelevant to farm, distrust). These pitfalls partially explain why women, less educated and less wealthy farmers often use DETs less, as well as why user-driven DETs (e.g. phone calls and chat apps) are often used more than externally-driven DETs (e.g. specialised smartphone apps). Our second key finding was that users often made - not just found - DETs useful for themselves and others. This suggests the word ‘appropriation’ conceptualises DET use more accurately and helpfully than the word ‘adoption’. Our final key finding was that developers and users advocated almost ubiquitously for involving desired users in DET provision. We synthesise these findings in a one-page framework to help funders and developers facilitate more useable, useful and positively impactful DETs. Overall, we conclude developers increase DET use by recognizing users as fellow developers – either through collaborative design or by designing adaptable DETs that create room for user innovation.

71. Using a food-themed calendar to engage the public and promote Extension from field to fork

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Colgrove, Kayla (author), Henneman, Alice (author), and Franzen-Castle, Lisa (author)
Format:: Journal article
Publication Date:: 2014-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06060
Journal Title:: Journal of Extension
Journal Title Details:: 52(2) : 2IAW3
Notes:: 3 pages.

72. Pest Management in Indiana Soybean Production Systems

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Conley, Shawn P. (author), Krupke, Christian (author), Santini, Judy (author), and Shaner, Gregory (author)
Format:: unknown
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26409

73. Peer support model as catalyst for change

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Conway, Camille (author)
Format:: Journal article
Publication Date:: 2019
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11651
Journal Title:: Rural Extension and Innovation Systems Journal
Journal Title Details:: 15(1) : 81-85
Notes:: 5 pages., Author reported "overwhelming response" to biofertiliser courses delivered by community-based family enterprise RegenAG and hosted on-farm by landholders in central Queensland, with the support of Fitzroy Basin Association (FBA) - as "catalyst for forming a community of practice for peer-to-peer support and mentoring in regenerative agriculture."

74. Expert? What does that mean? Describing the term "expert" in agricultural communications, education, extension, and leadership research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Costello, Lori (author), Rutherford, Tracy (author), and Texas A&M University
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10234
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1)
Notes:: 16 pages., Via online journal., Expertise is dynamic, domain specific, and characterized according to an individual’s level of knowledge, experience, and problem-solving ability. Having expertise in the phenomenon under investigation can be used as an indicator of an individual’s aptitude to effectively serve as a coder in a content analysis or as panelist in a Delphi study. The purpose of this study was to assess 10 years of scholarship published in the premier journals of agricultural education and describe the ways researchers in agricultural communications, education, extension, and leadership disciplines who use content analysis and Delphi study methods are describing the qualifications of the people serving as expert coders and panelists. The study findings revealed the majority of researchers publishing in the premier agricultural education journals are not describing the qualifications used in selecting coders or the credentials the coders possess that would make them qualified to code the data in a content analysis. Furthermore, researchers were inconsistent citing literature that supported their selection of content analysis coders and citing literature to support a decision to describe or not to describe coders’ qualifications. However, a description of Delphi study panelists’ qualifications and citations to support why panelists were selected in a Delphi study were present in all of the Delphi studies analyzed over the 10-year period. Based on these findings, it was concluded that ACEEL researchers should include a description of coder credentials to enhance the consistency, transparency, replicability, rigor, and integrity of ACEEL research. Editors and research professionals who perform journal article reviews for the premier agricultural education journals are encouraged to note the exclusion of a description of content analysis coders’ credentials as part of the peer review process.

75. Mobilizing artists: green patriot posters, visual metaphors, and climate change activism

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cozen, Brian (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07127
Journal Title:: Environmental Communication
Journal Title Details:: 7(2) : 297-314

76. Communicating with data: telling the extension story in credible and actionable Ways

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Craig, Diane D. (author) and Borger, Ruth H. (author)
Format:: Online journal article
Publication Date:: 2019-06
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11146
Journal Title:: Journal of Human Sciences and Extension
Journal Title Details:: 7(2):144-174
Notes:: 30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.

77. Grower communication networks: information sources for organic farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Crawford, Chelsi (author), Grossman, Julie (author), Warren, Sarah T. (author), and Cubbage, Fred (author)
Format:: Online journal article
Publication Date:: 2015-06
Published:: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10604
Journal Title:: Journal of Extension
Journal Title Details:: 53(3)
Notes:: 14 pages., Article #:3FEA9, via online journal., This article reports on a study to determine which information sources organic growers use to inform farming practices by conducting in-depth semi-structured interviews with 23 organic farmers across 17 North Carolina counties. Effective information sources included: networking, agricultural organizations, universities, conferences, Extension, Web resources, personal experience, books, organic buyers/certifiers, and consultants. Results suggest that grower-to-grower networking is a highly effective information-seeking behavior for organic growers. Recommendations for Extension personnel include reshaping educational programing for organic growers to include peer-to-peer information sharing, as well as increased investment to graduate and undergraduate programs that train future Extension agents in organic production approaches.

78. Sources of technological knowledge and farm output: evidences from a large-scale farmers' survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Das, Bibhunandini (author)
Format:: Journal article
Publication Date:: 2018
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10285
Journal Title:: Agricultural Economics Research Review
Journal Title Details:: 31(2) : 241-250
Notes:: Via journal online., Analysis revealed that both small and large farmers gained higher returns from their crops if they used both ICT and non-ICT sources of information.

79. Rural health care information access and the use of the internet: opportunity for university extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Das, Biswa R. (author), Leatherman, John C. (author), and Bressers, Bonnie M. (author)
Format:: Journal article
Publication Date:: 2015-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06019
Journal Title:: Journal of Extension
Journal Title Details:: 53(2) : 2RIB1

80. Marketing for next Gen extension clientele through the use of geofilters

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Davis, Jamie (author), Rufener, Samara (author), Dennis, Alan (author), and Murphy, Ann Marie (author)
Format:: Online journal article
Publication Date:: 2020-02
Published:: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11354
Journal Title:: Journal of Extension
Journal Title Details:: 58(1)
Notes:: 6 pages., Article #:v58-1tt2, via online journal., Research supports Extension educators' use of social media as an engagement, outreach, and marketing tool beyond posts shared by staff and faculty. This article highlights the practical use of Snapchat geofilters at county and statewide Extension events to support the creation of user-generated content and increase Extension's visibility with the public. The development and implementation of an innovative statewide marketing project resulted in data and recommendations that can help Extension educators make meaningful marketing decisions.

81. Extension clientele preferences: assessing research-based information online

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Davis, Jamie M. (author)
Format:: Journal article
Publication Date:: 2014-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06039
Journal Title:: Journal of Extension
Journal Title Details:: 52(5) : 5RIB2
Notes:: 5 pages.

82. Will digital technologies transform agriculture in developing countries?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Deichmann, Uwe (author), Goyal, Aparajita (author), and Mishra, Deepak (author)
Format:: Journal article
Publication Date:: 2016
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08261
Journal Title:: Agricultural Economics
Journal Title Details:: 47 Supplement, 21-33
Notes:: Focuses on results in World Development Report 2016: Digital Divide, published by the World Bank.

83. Development of Instrument to Assess Influence of Extension Conference on Intended Outcomes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Denny, Marina D. (author) and Ellard, Martha A. (author)
Format:: journal article
Publication Date:: 2022-01-24
Published:: United States: Clemson University Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12261
Journal Title:: Journal of Extension
Journal Title Details:: V. 60, N. 1
Notes:: 5 pages., The Annual Conference for Mississippi State University Extension is the sole event at which the majority of Extension personnel gather for networking, organizational updates, recognition of efforts, and professional development. Extension leaders plan this conference with intended outcomes but without ever evaluating those outcomes beyond attendee satisfaction. We developed an evaluation instrument to determine how certain conference events influence participants’ critical psychological states and ultimately, their perceived motivation, professional enrichment, opportunities for networking, professional accountability, and organizational awareness. Rather than simply assessing attendee satisfaction, this instrument may help inform planning for successive Extension conferences and other professional development events.

84. Mobile based information communication interactions among major agriculture stakeholders: Sri Lankan experience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dissanayeke, Uvasara (author) and Wanigasundera, W.A.D.P. (author)
Format:: Online journal article
Publication Date:: 2014-01
Published:: Wiley Periodicals, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10817
Journal Title:: The Electronic Journal of Information Systems in Developing Countries
Journal Title Details:: 60(1): 1-12
Notes:: 12 pages., via online journal., This study explores the status of mobile usage among the agriculture community in the North‐Central province of Sri Lanka in relation to interactions with major agriculture stakeholders. The objectives of the study were to study the factors affecting the mobile use by farmers, farmers' willingness to receive agricultural information through mobile communication technology, and awareness on mobile based agriculture information systems. Primary data were collected at two stages using two structured interview schedules (N=390, n=65). According to the findings the access to mobile phone was considerable higher among the study group while age and education had an effect on using a mobile phone. Only a few farmers have yet started using them efficiently for agriculture and other commercial purposes. A considerable number of farmers used the mobile phones to contact input suppliers, buyers, agriculture extension officers and other farmers in the area, mostly those who represent community based organizations.

85. Improving food safety knowledge through an online training program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dittmar, Rebecca S. (author), Anding, Jenna (author), and Green, Stephen (author)
Format:: Journal article
Publication Date:: 2014-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06044
Journal Title:: Journal of Extension
Journal Title Details:: 52(4) : 4TOT4
Notes:: 4 pages.

86. extension education trends and research needs: views from professionals and faculty

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Donaldson, Joseph L. (author), Graham, Donna L. (author), Arnold, Shannon (author), Taylor, Lisa K. (author), and Jayaratne, K.S.U. (author)
Format:: Journal article
Publication Date:: 2022
Published:: USA: American Association for Agricultural Education
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12672
Journal Title:: Journal of Agricultural Education
Journal Title Details:: Vol. 63, N. 3
Notes:: 10 pages, This study sought to understand Extension Education's trends and research needs as perceived by members of the American Association for Agricultural Education (AAAE) and Joint Council of Extension Professionals (JCEP) by comparing and contrasting findings from questionnaires using open-ended questions. Both groups identified changing technology and new audiences as key trends requiring Extension to adapt, and JCEP respondents noted makers and entrepreneurs as prominent new audiences. For Extension Education research needs, both groups prioritized research to heighten professional development among Extension professionals. JCEP respondents desire Agricultural and Extension Education (AEE) Departments to lead research in Extension administrative leadership. On the contrary, AAAE respondents prioritized Extension program evaluation research. Regarding Extension professional development, JCEP respondents identified program planning and evaluation, but AAAE respondents named research methods as prioritized needs. JCEP respondents prioritized practical experiences in Extension Education college courses, and AAAE members reported some internships, practicums, and experiential learning in their AEE curriculum. The results have implications for AEE Departments in planning professional development for Extension professionals and college instruction producing Extension-career-ready graduates. Recommendations emphasize the need to coordinate college curriculum and professional development and to prepare students for Extension careers.

87. Lyn Jarvis honored for his lifetime of work

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Donoghue, Mike (author)
Format:: Newspaper article
Publication Date:: 2017-05-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09212
Journal Title:: The Islander
Notes:: The Islander. Page 2.

88. Reflections on rural areas development

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Donohue, George A. (author / University of Minnesota) and University of Minnesota
Format:: Paper
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05657
Notes:: P. Tichenor. 9 p.

89. Extension Master Gardener volunteers of the 21st century: Educated, prosperous, and committed

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dorn, Sher T. (author), Newberry III, Milton G. (author), Bauske, Ellen M. (author), Pennisi, Svoboda V. (author), and University of Georgia
Format:: Journal article
Publication Date:: 2018-08
Published:: United States: American Society for Horticultural Science
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10332
Journal Title:: HortTechnology
Journal Title Details:: 28(2) : 218-229
Notes:: 12 pages., Via online journal., This present quantitative study documented the demographic base of 21st century Extension Master Gardener (EMG) volunteers in the United States. As the EMG program approaches its fifth decade and momentum builds for national leadership, collaborative programming, and innovative impact reporting, it is important to understand the characteristics of the current volunteers and their coordinators. A national study of EMG coordinators and volunteers was conducted in Fall 2016. Response was strong, representing 71.4% of state programs and 7498 volunteers. Responding state coordinators are primarily white females, have a mean age of 51.2 years, and have served in their position an average of 7.2 years. Most state coordinators (94.1%) have a graduate degree (master’s or higher). Responding local coordinators are primarily white females, have a mean age of 51.9 years, and have served in their position 7.5 years. Some local coordinators (57.4%) have a graduate degree (master’s or higher). EMG volunteers responding were primarily female, white, educated, retired, and of economic means; have a mean age of 64.8 years; and have served an average of 7.7 years. Four generations [Traditionalist (born 1925–42), Baby Boomer (born 1943–60), GenX (born 1961–81), and GenY (born 1982–2000)] were represented in survey responses. EMG volunteers were 14.5% Traditionalists, 73.2% Baby Boomers, 11.5% GenX, and 0.9% GenY. There were significant differences in the age, age at initial training, years of active service, and service hours reported in 2015 (the prior complete program cycle) among four generations of EMG volunteers. Responses from EMG volunteers and their coordinators represented all six extension programmatic regions established by the EMG National Committee. Significant differences in age, years of service, and number of volunteer service hours reported in 2015 exist among EMG volunteers across extension programmatic regions. The majority of EMG volunteers responding to the survey indicated they volunteered in an urban county (80.5%), whereas 17.2% of respondents served in a suburban county and 2.1% were connected with rural counties. There were no significant differences in the average age, years of service, and number of volunteer service hours reported in 2015 for EMG volunteers in urban, suburban, and rural programs. Historical data and the present study share similar trends within demographics, including age, income, gender, education, and race/ethnicity, yet offer important considerations for future program growth and development.

90. To like or not to like: social media as a marketing tool

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Doyle, Morgan (author) and Briggeman, Brian C. (author)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06049
Journal Title:: Journal of Extension
Journal Title Details:: 52(3) : 3IAW1
Notes:: 3 pages.

91. Small holder farmers' perception of extension by gender in Tanzania

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Due, Jean M. (author), Magayane, Flavianus (author), and Temu, Anna A. (author)
Format:: Monograph
Publication Date:: unknown
Published:: Tanzania: Sokoine University of Agriculture, Morogoro, University of Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: C20519
Notes:: Burton Swanson Collection, 32 pages

92. Examining the reach of public and private agricultural advisory services and farmers’ perceptions of their quality: the case of county Laois in Ireland

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dunne, Andy (author), Markey, Anne (author), and Kinsella, Jim (author)
Format:: Abstract
Publication Date:: 2018-11-14
Published:: Ireland: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10878
Journal Title:: Journal of Agricultural Education and Extension
Journal Title Details:: 29(5) : 404-419
Notes:: 13 pages, online journal, This article examines the reach, the amount, the content and the quality of agricultural extension in County Laois in Ireland as reported by farmers. It seeks to better understand extension interaction in an Irish county case.

93. The communication scarcity in agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eise, Jessica (author) and Hodde, Whitney (author)
Format:: Book
Publication Date:: 2017
Published:: USA: Routledge, London and New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08250
Notes:: 139 pages.

94. Perspectives on communicating 21st-Century agricultural innovations to Nigerian rural farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ejem, Agwu Agwu (author), Aremu, Charity (author), Ajakaiye, Olanrewaju O.P (author), Ben-Enukora, Charity (author), Akerele-Popoola, Oluwakemi E. (author), Ibiwoye, Tope Israel (author), and Olaniran, Abiola Folakemi (author)
Format:: Journal article
Publication Date:: 2023-01-19
Published:: Netherlands: Elsevier B.V.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12819
Journal Title:: Journal of Agriculture and Food Research
Journal Title Details:: Vol. 11
Notes:: 8 pages, This perspective paper reviews the existing research directions on agricultural extension programmes in Nigeria and highlights how they are incapable of diffusing enough knowledge to facilitate the adoption of 21st-century agricultural innovations and enhance sustainable practices among rural farmers. A key idea of this paper is to suggest a new direction of research that is oriented towards the quality, skills, and strategies of effective and efficient communication that the extension agents possess, and a two-way communication delivery, and accentuate how it is a panacea for effective diffusion of knowledge and adoption of agricultural innovations among rural farmers. The methodology was to review and compare bodies of literature from countries with the best agricultural extension and rural advisory services, particularly some countries in Asia, and show how insights from those countries can inform a new research direction in effectively communicating agricultural innovations to Nigerian rural farmers. Drawing on experiences from those countries, it was confirmed that Nigeria's extension system is not effective and efficient in communicating innovations in global agricultural practices to farmers in the rural areas, and research efforts in extension services in the country are still fixated on the role of extension agents as teachers to farmer-pupils and one-way communication delivery from research through extension to farmers, and the availability and ability to use communication channels. Based on the current challenges in farming and agriculture at large, there is a need to rethink the concept of extension in Nigeria, emphasize training of agents, acquisition of communication skills and adoption of a two-way communication delivery that recognises farmers as autonomous agents and co-designers of agricultural innovations and not just passive receivers. The value of this paper is that it is arguably the first attempt to chart a new perspective and communication delivery methods for research and practice in agricultural extension programmes in Nigeria.

95. A case of shifting focus friction: extension directors and state 4-h program leaders’ perspectives on 4-h lgbtq+ inclusion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Elliott-Engel, Jeremy (author), Westfall-Rudd, Donna (author), Kaufman, Eric (author), Seibel, Megan (author), and Radhakrishna, Rama (author)
Format:: Journal article
Publication Date:: unknown
Published:: United States: Clemson University Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12408
Journal Title:: Journal of Extension
Journal Title Details:: Vol. 59, Iss. 4
Notes:: 8 pages, Contemporary Lesbian, Gay, Bisexual, Transgender, Queer/Questioning (LGBTQ+) youth are identifying and communicating their identities earlier in childhood than generations before as a result of more awareness and more acceptance of gender identity and sexual minorities by society. A qualitative study of U.S. 4-H program leaders and Extension directors generated an emergent theme around the importance of serving LGBT youth and the resulting implementation challenges. The administrators of 4-H, the largest youth serving organization in the country, recognize the presence of LGBTQ+ youth in 4-H and believe the organization must be inclusive. But challenges remain in ensuring youth experience inclusion at all levels of the organization and to manage political and societal pressures resulting from shifting focus friction.

96. Developing a promotional video

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Epley, Hannah K. (author)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06053
Journal Title:: Journal of Extension
Journal Title Details:: 52(3) : 3TOT7
Notes:: 3 pages.

97. Water use in Florida: examining perceptions of water use based on visual images

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Epstein, Joshua M. (author), Lundy, Lisa K. (author), and Lamm, Alexa J. (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08655
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(1) : 19-30

98. Changing farmers' perception towards sustainable horticulture: a case study of extension education in farming community in Yogyakarta, Indonesia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Euriga, Epsi (author), Boehme, Michael Henry (author), and Amanah, Siti (author)
Format:: Journal article
Publication Date:: 2021-12
Published:: Indonesia: Universitas Muhammadiyah Yogyakarta
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12676
Journal Title:: Journal of Agribusiness and Rural Development Research
Journal Title Details:: Vol. 7, N. 2
Notes:: 16 pages, Applying sustainable horticulture as an innovation in The Special Region of Yogyakarta (DIY) Indonesia can be a commendable example in agricultural extension education. Previous research has revealed that understanding farmers' perceptions of innovation is essential for appropriate interventions to change their behavior. In DIY, the surveys were conducted in 2016 with 257 males and 93 females of farmers groups member from 21 villages in Sleman, Bantul, and Kulonprogo Regency. The objective of the survey was to determine the effects of farmer's internal factors on the perception of ecological, social economy, and ethical (ESE) urgency as a component of sustainable horticulture practices. The findings from the ecological, social, and ethical dimensions among the farming community in DIY indicated that, directly and indirectly, the farmers can acknowledge and practice sustainable horticulture. However, this was altering several factors, most notably, motivation and the prospect of increased income. The important thing in extension work was motivation, and a major motivating factor was the possibility of increased agricultural income. This study suggests that extension education of achieving horticultural sustainability in DIY should be based on the motivation of farmers and thoughtfulness of their basic needs especially needs to have higher income.

99. Research-extension-farmer-input linkage system for better communication and uptake of research results in Nigerian rural agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Faborode, H.F.B. (author) and Ajayi, A.O. (author)
Format:: Journal article
Publication Date:: 2015
Published:: Nigeria
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05826
Journal Title:: Journal of Agricultural and Food Information
Journal Title Details:: 16 : 80-96
Notes:: Most of the technologies developed by research institutions were not known to the farmers, but remained with the researchers.

100. Communication in agricultural extension services toward farmer empowerment

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Faqih, A. (author) and Aisyah, S. (author)
Format:: Online journal article
Publication Date:: 2019
Published:: IOP Publishing Ltd
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11145
Journal Title:: Journal of Physics: Conference Series
Journal Title Details:: 1360(1)
Notes:: 6 pages., via online journal., This research was conducted to find out the influence of agents on the results of empowerment of farmers, the effect of recipients on the results of the farmer empowerment, the effect of agricultural extension on the results of the farmer empowerment, and the influence of agents, recipients, and agricultural extension on the results of farmer empowerment. This research was carried out in May to July 2017. Quantitative descriptive method was applied by using primary and secondary data. Primary data obtained from interviews with 24 respondents who applied integrated crop management technology (PTT) on paddy fields. Technique of interview was guided with questionnaires while secondary data was taken from some literature work and relevant agencies. The results showed that: there is positive and significant influence between the agents and farmer empowerment, there is positive and significant influence between the recipients on the farmer empowerment, there is positive and significant influence between agricultural extension on the results of the farmer empowerment, and there is positive and significant influence between the agents, recipients, and agricultural extension on the results of farmer empowerment.

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