VanSickle, John J. (author) and Zhang, Fangyi (author)
Format:
Research report
Publication Date:
2019-01-14
Published:
USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
Notes:
25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.
14 pages., Online via UI e-subscription, This critical review examined the role that country image and country of origin play in food retailing within the context of international trade in food. Authors developed a research agenda, highlighting several major avenues and methodological approaches with the aim of enhancing the relevance and validity of COO research in food retailing and promotion management.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11670
Notes:
12 pages., Paper presented at the European Association of Agricultural Economists (EAAE) international congress, August 28-September 1, 2017, Parma, Italy., Researchers examined the effectiveness of the communication of the region of origin in print advertising messages for wine bearing a geographic indications (GI) label. Results demonstrated the ability of extrinsic advertising cues (region of origin) to create value. The geographical area exerted a more favorable influence on consumers' purchase intention when it was conveyed in pictorial-textual format.
