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Opinion leadership and Chinese consumers' attitudes toward pork with a quality and safety label

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Xu, Pei (main author), Wang, Zhigang (author), Song, Shunfeng (author)
Format:
Journal article
Publication Date:
2015
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, buying behavior, China, consumers, decision making, diffusion, food safety, labeling, meat, opinion leaders, risk assessment, pork, country of origin