22 pages., via database., "The U.S. lamb industry's generic lamb advertising program has positively impacted their markets, enhanced profitability of the industry, and increased the industry's share of domestic lamb consumption."
17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08529
Notes:
Online via Agri Marketing Weekly. 1 page, Includes link to a letter (3 pages) to members of the U.S. House of Representatives,'"Support of legislative action to provide meaningful reform of checkoff program." Letter includes the list of groups (4+ pages).
9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.