Subject Term: commodity promotion / Within Last x Years: within 10 Years

Start Over Subject Term commodity promotion Within Last x Years within 10 Years

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 10-27
Notes:: Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nelson, Michelle R. (author), Das, Susmita (author), and Ahn, Regina Jihea (author)
Format:: Journal article
Publication Date:: 2020
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11560
Journal Title:: Advertising and Society Quarterly
Journal Title Details:: 21(1)
Notes:: 58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: United Dairy Industry Association (author)
Format:: Brochure
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08664

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barnhart, Walt (author)
Format:: Journal article
Publication Date:: 2019-11-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11077
Journal Title:: Drovers
Notes:: 3 pages., Via online issue., Describes communications campaign about the Beef Quality Assurance program of the National Cattlemen's Beef Association.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sadilek, Tomas (author)
Format:: Journal article
Publication Date:: 2019
Published:: Czech Republic
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11084
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 10(2) : 195-205
Notes:: Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruth, Taylor K. (author) and Rumble, Joy N. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 28-42

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Simpson, Pamela H. (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11347
Journal Title:: Sculpture Review
Journal Title Details:: 68(4) : 40-59
Notes:: 20 pages., Via online., Historical analysis of butter sculpture within the context of food as art, and as a way to promote butter as the natural, healthy alternative to oleomargarine.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Koger, Chris (author)
Format:: Journal article
Publication Date:: 2020-12-31
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12023
Journal Title:: Packer
Notes:: Online from periodical. 3 pages., Some produce retailers report on challenges they are facing during the pandemic in marketing apples.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Greg (author)
Format:: Editorial
Publication Date:: 2019-12-24
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11182
Journal Title:: Drovers
Journal Title Details:: : 4
Notes:: Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.

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