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    6. How branded marketing and media campaigns can support a healthy diet and food well-being for Americans: evidence from 13 campaigns in the United States

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    52(1) : 87-95
    Notes:
    9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.

    7. How to make a grand champion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(5) : 22-23
    Notes:
    Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.

    8. McDonald's All Day Breakfast launch: the strategic value of McDonald's supply chain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McCorkle, Kenneth C. (author)
    Format:
    Case study
    Publication Date:
    2017-09
    Published:
    USA: Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09404
    Notes:
    No part of this publication may be reproduced or transmitted in any form without written permission from Purdue University and McDonald's Corporation., 27 pages.