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    1. BQA campaign links industry, consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barnhart, Walt (author)
    Format:
    Journal article
    Publication Date:
    2019-11-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11077
    Journal Title:
    Drovers
    Notes:
    3 pages., Via online issue., Describes communications campaign about the Beef Quality Assurance program of the National Cattlemen's Beef Association.

    2. Cattlemen's best tool

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author)
    Format:
    Editorial
    Publication Date:
    2019-12-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11182
    Journal Title:
    Drovers
    Journal Title Details:
    : 4
    Notes:
    Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.

    4. Chipotle "Farmed and Dangerous" pushes marketing envelope

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Daren (author)
    Format:
    Commentary
    Publication Date:
    2014-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02672
    Journal Title:
    Beef Issues Quarterly
    Notes:
    Online from Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 2 pages.

    5. Meatless Monday popularity questioned by Animal Agriculture Alliance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meredith, Emily (author)
    Format:
    Journal article
    Publication Date:
    2014-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D01669
    Journal Title:
    Beef Issues Quarterly
    Notes:
    Online from Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 3 pages.

    7. Painting for the brand: spreading paint and the Certified Angus Beef Brand across America's barns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bechtel, Wyatt (author)
    Format:
    Journal article
    Publication Date:
    2018-11
    Published:
    Lenexa, Kansas: Drovers CattleNetwork
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
    Journal Title:
    Drovers Cattlenetwork
    Journal Title Details:
    : 20
    Notes:
    Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.

    8. Share of wallet, share of plate, share of enjoyment: consumers and beef

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lundeen, John (author)
    Format:
    Journal article
    Publication Date:
    2014-04-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02671
    Journal Title:
    Beef Issues Quarterly
    Notes:
    Online via Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 4 pages.

    9. Smear campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woodall, Colin (author / Chief Executive Officer, National Cattlemen's Beef Association)
    Format:
    Commentary
    Publication Date:
    2019-09-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11004
    Notes:
    3 pages., National Cattlemen's Beef Association, Centennial Colorado., Commentary on messaging being used by interest groups to pit beef producers against one another.