Settle, Quisto (author), McCarty, Keelee (author), Rumble, Joy N. (author), and Ruth, Taylor K. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08127
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio,Texas, February 7-8, 2016. 24 pages.
2 pages., Summary of results from a survey among British citizens inviting attitudes toward food and farming. First such research effort by the British Guild of Agricultural Journalists.
Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author)
Format:
Paper
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05795
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 22 pages.
Online from publisher. 4 pages., "Building trust in food begins with empowering farmers through one of the largest and most diverse conservation- and sustainability-focused pulic-private partnerships in our nation's history."
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
"More than a year after an undercover video campaign revealed animal welfare issues at Fair Oaks Farms, experts say there are important lessons to be learned." Article describes the event and includes sections about principles of crisis communication, tracking animal activists, and tips for hiring employees.
