Sour milk: lessons learned after the crisis at Fair Oaks Farms

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bedord, Laurie (author)
    Format:
    Journal article
    Publication Date:
    2020-09
    URL:
    https://www.agriculture.com/livestock/dairy/sour-milk
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12015
    Journal Title:
    Successful Farming
    Journal Title Details:
    118(9) : 40-43
    Subject Term:
    animal rights, animals, case studies, communication planning, crisis communication, dairy, farm workers, farming methods, interest groups, risk communication, training needs, animal welfare, abuse, and Fair Oaks Farms
    Notes:
    "More than a year after an undercover video campaign revealed animal welfare issues at Fair Oaks Farms, experts say there are important lessons to be learned." Article describes the event and includes sections about principles of crisis communication, tracking animal activists, and tips for hiring employees.

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