Online from publication. 1 page., Produce Market Guide magazine invites applicants for a new Produce Artist Award to honor the work of merchandisers bringing seasonality to life in produce departments with large, creative displays that show shoppers which fruits and vegetables are plentiful, delicious and a great value in a given week.
Online from publication. 3 pages., "Retailers care about sustainability because consumers care, but for many the pursuit of sustainability tends to be more of an afterthought than top priority. Sustainability is valued highly by growers, retailers and consumers, but there is not always common understanding of what it means."
Online from publication. 7 pages., Merchandiser of fresh produce explains how theater events in a produce department can create fun and excitement and can make memorable impressions on customers.
Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.
Online from publication. 2 pages., Report of a panel discussion at the Produce Marketing Association's Fresh Summit. Includes reference to need in marketing communications for greater orientation to consumer needs and desires.
Online from publication. 2 pages., Report of success with using an avocado grove as the setting for a virtual meeting with customers. The concept involves videos and photos from the Index Fresh company's field department, "allowing the sales team to provide more in-depth information and personalized advice to customers.
Online from publication. 3 pages., "As we find evermore convenient ways to serve customers and work smarter, let's not lose the human touch. We all need it, no matter our age or location."
Online from publication. 2 pages., Author notes how, in the food marketing complex, diversification can help a business survive in this changing industry.
Online from periodical. 7 pages., Senior merchandiser of a produce wholesaler reports recent examples of successful events and displays in retail marketing of mushrooms and apples. "So, produce world, what will your customers see next when the curtain rises in your department? Create theater, create opportunity, and create sales!"
Online from periodical. 2 pages., Describes promotion activities of an apple growers cooperative, The Next Big Thing. with growers in Canada and five U.S. states.
Online from periodical. 5 pages., Article reports on promotion approaches that retailers are finding useful in marketing apples during the COVID-19 pandemic.
Online from periodical. 2 pages., Report of a presentation at the West Coast Produce Expo about Amazon's new Fresh banner, with establishment of small and medium-sized grocery stores.
Online from publisher. 2 pages., Announces a new series of stickers placed on individual bananas. These stickers feature a combination of vitamins and nutrients found in Chiquita bananas.
Online from publication. 2 pages., Report on retail grocers using retail display sleeves to capture the attention of shoppers seeking a suitable side dish for their prepared, at-home meals. Cited as specially effective for secondary display at the meat counter or in the seafood department. "MountainKing's display sleeves present images of various meal possibilities with the company's different potato varieties."
Online from publisher. 3 pages., The chief merchandising office of a New-York-City-based online grocer, FreshDirect, describes methods used for successful online food shopping experiences for prospects and continuing customers. He observes that more than 30 percent of the grocer's customers shop exclusively from their "re-shop" baskets. However, he explains ways used to give customers reasons to branch out from their normal baskets.
Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits and vegetables in the produce departments of retail food stores during the Easter season, which features nearly as heavy volume as Thanksgiving.
Online from publication. 4 pages., Suggestions from a New York City-based exotic fruit influencer and leadership developer Angela Scarfia in leading an online workshop about marketing produce brands and companies on social media.
Online from publication. 3 pages., Executives for three global produce marketers report on the role of social media in reaching parents with children at home.
