Why the middleman still matters

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sowder, Amy (author)
    Format:
    Commentary
    Publication Date:
    2020-10-09
    URL:
    https://www.thepacker.com/markets/know-your-market-opinion/why-middleman-still-matters
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11966
    Journal Title:
    Packer
    Subject Term:
    direct marketing, food, marketing techniques, food industry, marketing communication, food handlers, diversification, and business models
    Notes:
    Online from publication. 2 pages., Author notes how, in the food marketing complex, diversification can help a business survive in this changing industry.

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