Skip to search
Skip to main content
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Nickle, Ashley (author)
Format:
Journal article
Publication Date:
2020-10-15
URL:
https://www.thepacker.com/news-news/retail/how-better-leverage-benefits-fresh-produce-floral-marketing
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11949
Journal Title:
Packer
Subject Term:
consumer information , food , fruit , nutrition , promotion , storytelling , vegetables , writing skills , writing styles , marketing communication , flowers , produce , fresh , consumer communication , and consumer concerns
Notes:
Online from publication. 2 pages., Report of a panel discussion at the Produce Marketing Association's Fresh Summit. Includes reference to need in marketing communications for greater orientation to consumer needs and desires.