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    Start Over Format Journal article Subject Term agri-marketers Within Last x Years within 10 Years

    1. Adoption of e-commerce by the agri-food sector in China: the case of Minyu e-commerce company

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yang, Xiaoshan (author), Chen, Xiaowei (author), and Jia,Fu (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11322
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    23(1) : 157-171
    Notes:
    "This teaching case provides an example of adopting e-commerce in the interaction and trading activities between participants in the food sector through a typical agricultural products e-commerce company in China." It can be used to teach graduate/postgraduate students in agricultural business, MBA and executive programmes about the agri-food e-commerce business model.

    2. As ag professionals worry, ag print revenue reverses longtime trend

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alterio, Michael Moran (author)
    Format:
    Journal article
    Publication Date:
    2014-10
    Published:
    USA: Agri Media Council of American Business Media, New York City, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05722
    Journal Title:
    Agri Media Council Intelligence Report
    Notes:
    1 page

    7. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

    8. Corporate communication actions in response to crises: empirical evidence in food fraud in Brazil

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Florencio de Almeida, Luciana (author), Valeria Rocha, Thelma (author), and Ribeiro da Fonseca, Marcio (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Brazil
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11088
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    10(5) : 458-472
    Notes:
    Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."

    10. Development and assessment of a food safety training program for farmers’ market vendors

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scheinberg, Joshua (author), Radhakrishna, Rama (author), and Cutter, Catherine (author)
    Format:
    Journal article
    Publication Date:
    2022-12-19
    Published:
    USA: Clemson University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12832
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Vol. 60, N. 4
    Notes:
    9 pages, Based on results collected through a comprehensive needs assessment of farmers market (FM) vendors in Pennsylvania, the purpose of this study was to develop and pilot-test a customized, food safety training program for FM vendors. A customized 3-hour, in-person, training program was developed and pilot tested. Using pre- and post-test assessment tests through piloted training, the results found participants scores on knowledge questions increased significantly by ~20%.